Forrester Consulting Opportunity Snapshot: CDPs Must Transcend Data Aggregation
Case Study

Automotive: Increasing Clicks and Conversions

Impressive Results


Higher Click-Through Rate


Higher Conversion Rate

Boosting Leads for Toyota Dealers

Toyota wanted to boost sales by generating more leads for Tier 2 and Tier 3 dealers from the existing traffic to its manufacturer website.

Personalizing Interactions for

With Zeta's Omnichannel Engagement solution, Toyota was able to deliver personalized interactions on their manufacturer website that prompted purchase-ready customers to request quotes or schedule test drives for their vehicle of interest.

Facilitating Conversions With Social Remarketing

Resulting conversion data was made available within dealers’ existing DMS tools. The offers that Toyota presented on its website were reinforced with social media remarketing to non-converters, featuring each customer’s vehicle of interest to encourage eventual conversion.

The Result—More Clicks, Better Conversions

By partnering with Zeta, Toyota was able to fully coordinate messaging and offers on their own website and across social media channels in real-time, and boost the number of high-quality sales leads from their existing site traffic. As a result, dealers saw more clicks and more conversions.

“The test was so successful … It’s (now) an always-on campaign.”

Menno Damsté - Manager Digital and Data - Toyota
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