Insights
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ReportsThe Forrester Wave™: Email Marketing Service Providers, Q3 2024
Zeta Named a Leader Among Email Marketing Service Providers. Download the report today and find out how Zeta can transform your marketing strategy beyond just email, and help you achieve more while lowering your total cost of ownership.
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ArticlesCookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
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Reports2024 Holiday Shopping Trends Report
Categories
Featured Case Studies
Case Studies, Videos
Pep Boys Chooses Zeta's Integrated ESP and CDP to Solve CRM Challenges
November 13, 2024 | < 1 min read
Case Studies, Videos
MillerKnoll Orchestrates Personalized Customer Journeys at Scale Using Zeta
November 13, 2024 | < 1 min read
Case Studies, Videos
Simon Property Group Trades Legacy Tech for Zeta's Modern Architecture
November 13, 2024 | < 1 min read
Featured Articles
Articles
How Retail Marketers Can Leverage AI to Win Holiday 2024
November 14, 2024 | 3 min read
Articles
Impactful Mobile Strategies for Holiday Retail Success
November 12, 2024 | 6 min read
Articles
Why Every Business Needs an AI Policy: A Blueprint for Success and Compliance
November 6, 2024 | 5 min read
Featured Reports
Featured Videos
Videos
Zeta NEXT: How to Mitigate Retail Returns this Holiday Season
November 14, 2024 | < 1 min read
Videos
Zeta NEXT: Mastering Profitability in Retail
November 14, 2024 | < 1 min read
Case Studies, Videos
Pep Boys Chooses Zeta's Integrated ESP and CDP to Solve CRM Challenges
November 13, 2024 | < 1 min read
Latest Posts
Videos
Zeta NEXT: How to Mitigate Retail Returns this Holiday Season
About this video Returns are a significant issue in the retail sector. In 2021, $761 billion worth of products were returned, accounting for 14% of total retail purchases. Watch as Melissa Tatoris, VP of Retail at Zeta…
Videos
Zeta NEXT: Mastering Profitability in Retail
About this video Melissa Tatoris, VP of Retail at Zeta, offers 3 strategies to help retail marketers balance top-of-line revenue and bottom-line profit: 1) Optimize product strategies, 2) Inventory management, and 3) Optimize your cost of doing business. Learn what each…
Articles
How Retail Marketers Can Leverage AI to Win Holiday 2024
By Melissa Tatoris, VP Retail. As the 2024 holiday season approaches, retailers face increasingly complex consumer behaviors shaped by economic pressures, digital convenience, and shifting preferences. Artificial intelligence (AI) offers a powerful solution to these challenges by providing advanced…
Case Studies, Videos
Pep Boys Chooses Zeta's Integrated ESP and CDP to Solve CRM Challenges
Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges About this video Kelly Varano, Senior Director of CRM at Pep Boys Automotive explains how Zeta enables them to create targeted customer journeys using Zeta’s Data Cloud for acquisition and reactivation efforts. The integration of…
Case Studies, Videos
MillerKnoll Orchestrates Personalized Customer Journeys at Scale Using Zeta
About this video Chessia McBride, Director of Customer Acquisition, Retention, and Engagement at MillerKnoll faced challenges in customer personalization and journey orchestration. To address these issues, Zeta was selected as the winner in the RFP process, aiming to…
