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Future Customer Journeys

Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data effectively to enhance the customer journey.

March 15, 2024 | < 1 min read

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Articles

How to Utilize CRM and Email Marketing Together

Articles | March 14, 2024 |  5 min read How to Utilize CRM and Email Marketing Together As businesses navigate the complex landscape of client interactions and data-driven communication, the marriage of customer relationship management (CRM) and Email Marketing becomes a key factor for success. These dynamic components, already individually robust in their abilities, converge to create a…

March 14, 2024 | 5 min read

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Articles

7 Ways to Segment Your Audience and Drive Tangible Sales

Articles | March 13, 2024 |  2 min read 7 Ways to Segment Your Audience and Drive Tangible Sales Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared characteristics, needs, and behaviors. This strategic approach enables businesses to tailor their marketing efforts more effectively. One key…

March 13, 2024 | 7 min read

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Articles

Stop Relying on Generic CDP Use Cases—How to Create Your Own

Articles | March 6, 2024 |  5 min read Stop Relying on Generic CDP Use Cases—How to Create Your Own Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use cases are critical for generating the system requirements you’ll need as you review each option. They’re also key in developing a…

March 6, 2024 | 5 min read

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Articles

Zeta Shines in Gartner’s First CDP Magic Quadrant

Articles | February 28, 2024 |  3 min read Zeta Shines in Gartner’s First CDP Magic Quadrant By Chris Monberg, CTO. We are delighted to announce our inclusion in the inaugural Gartner Magic Quadrant for CDPs. This recognition underscores the role CDPs play in modern marketing. As the industry evolves, we see an opportunity to further clarify and enhance…

February 28, 2024 | 3 min read

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