How Will Your Brand Connect With Sports Fans Now That Sports Are on Hold?

Engaging sports fans in the midst of coronavirus chaos.

With sports on hold and billions of dollars on the line, brands have never been so incentivized to find innovative ways to connect with fans.

 

Professional and collegiate sports are on hold for the time being, leaving brands scratching their heads about how to connect with America’s 120 million sports fans.

In this article, Zeta shares insights extracted from more than one trillion transactional and behavioral data points to help brands not only identify sports fans in the open market, but also understand what those sports fans are looking for in the way of content and messaging.

Download the article to discover the five digital opportunities your brand should capitalize on to reach and resonate with sports fans while all professional and amateur sports are on hold.

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