Insights

Zeta Global has been recognized in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 A Challenger in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs1 A Major Vendor in Quadrant’s SPARK Matrix:…

About this video Sonali Gulati, VP and Group Media Director at Publicis, discusses her agency’s full-service capabilities and their partnership with Zeta for programmatic efforts. They aim to onboard clients’ first-party customer datasets to enhance their…

About this video Meghan Wismer, Director of Marketing Planning at Frontier Communications explains how Zeta has effectively addressed their prospect email challenges. Previously, Frontier had minimal efforts in prospecting emails, but Zeta’s intervention has greatly enhanced their customer outreach.…

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and corresponding open rates, click rates, click-to-open rates, and unsubscribe rates. This data includes all email volume monitored by Zeta Global and is further categorized into four sectors: Retail, Travel, Hospitality & Entertainment (TH+E), Financial Services & Insurance (FSI), and Media. The analysis includes insights from more than 100 US marketers.

About this video Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an extension of Pinterest. Zeta’s audience products play a key role in targeting and activation,…