Media Optimization

Optimize results with campaigns fully customized to individuals versus channels or segments.
Powered by Zeta’s proprietary AI and precision targeting capabilities, we can deliver outstanding campaign performance against critical KPIs and aggressive conversion goals. That’s because we do more than just target people based on who they are, but also where they go, what they buy, and even how they respond to messages across channels and devices every day.
Persistent ID fully customized to each individual and supported by the Zeta identity graph.
Signal matching to individual responsiveness maximizes conversions across channels.

Engineered for relevance and results

Guided by AI, Zeta’s DSP optimizes campaigns on the fly to maximize performance against KPIs. Our platform continuously adapts and learns at the individual level, ensuring only the most relevant retargeting triggers are being leveraged per individual. At the same time, Zeta employs advanced supply forecasting and bid optimization to ensure media is working harder for you.
Proprietary real-time bidding and predictive modeling technology ensure performance.
Optimal results driven by focusing on the individual versus channels or segments.
Every campaign is optimized against budget, timeline, and business objective.

Tuned in with optimal frequency

Achieving the right message frequency is critical to optimizing campaigns and maximizing return on marketing spend. Zeta’s AI automates frequency capping by learning the optimal message frequency per individual versus per segment. That efficiency is applied across paid and owned channels to achieve the ideal balance between cost and conversion.
Frequency determined in real time through AI-led forecasting and predictive modeling.
Impression selection and bid optimization occurs with every individual ad opportunity.
Intent-based behavior and transaction insights provided at scale via Zeta’s Data Cloud.

Scoring the moments that matter

The key to increasing conversions is identifying the moments when an individual is ready to act. Using intent-based predictive signals and propensity scoring provided by our platform, Zeta’s DSP bids for impressions in microseconds based on how likely an individual is to act or convert from an ad opportunity across channels, devices, and objectives.


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