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Advanced Strategies for Mastering Abandoned Carts Blog Post Graphic

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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience

By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized or enterprise, most brands have some form of an abandoned cart behavioral triggered email already…

July 9, 2024 | 5 min read

back to school 2024

Articles

How to Target Back-to-School Shoppers

By Melissa Tatoris, VP Retail Solutions. This year’s back-to-school 2024 is all about (insert drumroll here) … big budgets. 55% of shoppers plan to spend more than $800 on school supplies, clothing, and electronics. And while most plan to shop in August and September,…

July 2, 2024 | 5 min read

Zeta named a leader in the SPARK Matrix for Delivery CDPs

Articles

Zeta Global Named a Leader in the SPARK Matrix for Delivery CDPs by Quadrant Knowledge Solutions

We’re proud to be recognized as a Leader in Quadrant Knowledge Solution’s Q2 2024 Delivery Customer Data Platform (CDP) SPARK Matrix for the second consecutive year, receiving strong ratings across the parameters of…

June 26, 2024 | 3 min read

Zeta is named a contender in Forrester's Customer Analytics Wave Report

Articles

Zeta Global Recognized as a Contender in Forrester's Customer Analytics Wave Report

Zeta Global Recognized as a Contender in Forrester’s Customer Analytics Wave Report Zeta Global was recognized as a contender in The Forrester Wave ™: Customer Analytics, Q2 2024 Report, marking our first appearance and demonstrating our rapid ascent in the analytics space. In a market crowded with both large…

June 26, 2024 | 2 min read

June 2024 Zetavation - Turning insights into action

Articles

Turning Insight into Action

As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce competition for wallet share amidst rising inflation, and an uncertain economic climate mean that marketers need to be able to make…

June 24, 2024 | 4 min read

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