Insights

Articles | November 16, 2023 |  4 min read The Symphony of Sophisticated Marketing: How Zeta’s AI Capabilities Turn Complexity into Ease By Roman Gun, VP Product Management. Let’s be candid: marketing is hard. The sheer complexity and volume of data that marketers need to navigate is mind-boggling. Without the proper tools and strategies in place to process,…

Articles | November 9, 2023 |  5 min read The Secrets of Customer Centricity – Part 2: Understanding Your Customer If you missed Part 1 of our series: Building the Foundation, you can read it here. By Kara Trivunovic, GVP, CX Studio. You’d be hard pressed to come across a blog, article, or ebook on customer centricity that…

Articles | November 2, 2023 |  < 1 min read How Auditing Your Tech Stack Can Unlock Your Marketing Potential By Daniel Eisenhut, Group Vice President, CRM. For marketers, efficiency and effectiveness are two sides of the same coin. It’s crucial to invest in technology that’s a good fit for your use cases, organizational maturity, and that aligns…

Articles | September 20, 2016 |  4 min read Using Intelligence to Drive Customer Growth in Travel and Hospitality If you feel like everyone is on vacation right now, you might be right. Despite cost-of-living increases and runaway inflation, the travel industry is experiencing a post-COVID boom. Travel insurance company Allianz Partners analyzed thousands of trip itineraries for…

Articles | October 26, 2023 |  5 min read How Generative AI Impacts your Digital Transformation Strategy Even though artificial intelligence (AI) has been around for a long time, the rise of large language models (LLMs) like ChatGPT has taken it to center stage. While AI has the potential to disrupt all facets of business (and life), its…