Insights

By Heather Andling, VP Strategic Consulting. For financial institutions, establishing trust with customers is essential, especially in a digital-first world where customer expectations for personalized, secure interactions are at an all-time high. Email marketing, powered by a robust digital marketing…

The CDP industry has become increasingly fragmented over the past few years—which makes it increasingly difficult to understand which solution best meets your business’ needs. Composable CDPs and Packaged CDPs are well established terms in marketing vocabulary, so most brands start…

By Melissa Tatoris, VP, Retail. Ah, January. The month where holiday lights fade, New Year’s resolutions waver, and life feels like it’s hit pause. The energy and bustle of December has dissipated, leaving what some call “no man’s…

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations. For marketing leaders, this creates both exciting opportunities and complex challenges in delivering authentic, personalized experiences.

Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. With only 30% of CEOs confident in their CMO’s ability to fuel growth, and nearly 37% of marketing campaigns underperforming, it’s clear that traditional approaches no longer suffice.