Insights

How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest expectations to deliver unique and personalized experiences with every interaction, whether in person, online or anything in between. Those experiences need to not only stand…

By Ben Hayes, Chief Privacy Officer. Every time you provide a blood sample to a medical lab, you’re relying on trusted third parties to safeguard your DNA. Similarly, when you swipe your credit card, multiple payment processors securely handle your…

By Megan Rose, GVP Marketing. Today, we’re thrilled to launch Zeta Global’s first ever brand campaign, Achieve the Impossible™. This campaign is designed to inspire marketers to dream bigger and discover the endless possibilities that Zeta Marketing Platform unlocks…

About this video Beth Goulburn from The Very Group explains how their transition to the Zeta Marketing Platform has enabled them to meet real-time demands for campaign execution. It enables her team to focus on more strategic tasks…

By Heather Anding, VP Strategic Consulting. For financial institutions, establishing trust with customers is essential, especially in a digital-first world where customer expectations for personalized, secure interactions are at an all-time high. Email marketing, powered by a robust digital marketing…