Categories

Latest Posts

image of a person on a computer with a pink background

Articles

The Third-Party Paradox: A Reality Check on Digital Privacy

By Ben Hayes, Chief Privacy Officer. Every time you provide a blood sample to a medical lab, you’re relying on trusted third parties to safeguard your DNA. Similarly, when you swipe your credit card, multiple payment processors securely handle your…

January 23, 2025 | 3 min read

Graphic for the Zeta Global 2025 brand campaign that says "Imagine if Nostradamus had access to trillions of AI-powered insights"

Articles

Achieve the Impossible™: Redefining What’s Possible with Zeta’s AI-Powered Marketing

By Megan Rose, GVP Marketing. Today, we’re thrilled to launch Zeta Global’s first ever brand campaign, Achieve the Impossible™. This campaign is designed to inspire marketers to dream bigger and discover the endless possibilities that Zeta Marketing Platform unlocks…

January 22, 2025 | 2 min read

Image of Beth Goulburn, The Very Group for a video case study for Zeta Global

Case Studies, Videos

The Very Group Confidently Executes Real-Time Campaigns with Zeta

About this video Beth Goulburn from The Very Group explains how their transition to the Zeta Marketing Platform has enabled them to meet real-time demands for campaign execution. It enables her team to focus on more strategic tasks…

January 16, 2025 | < 1 min read

Person sitting at a computer for email strategies in FSI article

Articles

Email Strategies That Build Trust in Financial Services Brands

By Heather Anding, VP Strategic Consulting. For financial institutions, establishing trust with customers is essential, especially in a digital-first world where customer expectations for personalized, secure interactions are at an all-time high. Email marketing, powered by a robust digital marketing…

January 15, 2025 | 3 min read

Colorful image of a man with a tablet for the modular CDP article

Articles

Modular CDP: The Future of Customer Data Management

The CDP industry has become increasingly fragmented over the past few years—which makes it increasingly difficult to understand which solution best meets your business’ needs. Composable CDPs and Packaged CDPs are well established terms in marketing vocabulary, so most brands start…

January 8, 2025 | 5 min read

Load More

Categories

  • All Categories
  • Case Studies
  • Reports
  • Videos
  • Articles

Demo

Thanks for your interest in Zeta. To see a demo please complete the form.

Thank you!

Your request has been sent. We will be in touch with you shortly.