Insights
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ReportsDriving Growth in the AI Era: The CMO’s New Playbook
Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. With only 30% of CEOs confident in their CMO’s ability to fuel growth, and nearly 37% of marketing campaigns underperforming, it’s clear that traditional approaches no longer suffice.
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VideosMarketers’ Top Priorities for 2025
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ArticlesAI-Powered Personalization: Shaping the Future of Marketing
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Featured Case Studies
Case Studies, Videos
The Very Group Confidently Executes Real-Time Campaigns with Zeta
January 16, 2025 | < 1 min read
Case Studies, Videos
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
December 4, 2024 | < 1 min read
Case Studies, Videos
Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
November 21, 2024 | < 1 min read
Featured Articles
Articles
Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row
February 11, 2025 | 3 min read
Articles
The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
February 5, 2025 | 4 min read
Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
January 28, 2025 | 5 min read
Featured Reports
Featured Videos
Latest Posts
Articles
Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row
For decades, Valentine’s Day has been a staple of romance, marked by candlelit dinners, boxes of chocolates, and extravagant floral surprises. But recent data suggests that consumer enthusiasm for the holiday is cooling.…
Articles
The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
By Melissa Tatoris, VP Retail. Between 2020-2021, $68 billion of wealth moved from cities to rural areas, a shift reshaping the retail landscape. The U.S. is experiencing a wealth migration to rural America, particularly people moving out…
Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest expectations to deliver unique and personalized experiences with every interaction, whether in person, online or anything in between. Those experiences need to not only stand…
Articles
The Third-Party Paradox: A Reality Check on Digital Privacy
By Ben Hayes, Chief Privacy Officer. Every time you provide a blood sample to a medical lab, you’re relying on trusted third parties to safeguard your DNA. Similarly, when you swipe your credit card, multiple payment processors securely handle your…
Articles
Achieve the Impossible™: Redefining What’s Possible with Zeta’s AI-Powered Marketing
By Megan Rose, GVP Marketing. Today, we’re thrilled to launch Zeta Global’s first ever brand campaign, Achieve the Impossible™. This campaign is designed to inspire marketers to dream bigger and discover the endless possibilities that Zeta Marketing Platform unlocks…
