Insights
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ReportsThe Forrester Wave™: Email Marketing Service Providers, Q3 2024
Zeta Named a Leader Among Email Marketing Service Providers. Download the report today and find out how Zeta can transform your marketing strategy beyond just email, and help you achieve more while lowering your total cost of ownership.
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ArticlesCookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
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Reports2024 Holiday Shopping Trends Report
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Featured Case Studies
Case Studies, Videos
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
December 4, 2024 | < 1 min read
Case Studies, Videos
Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
November 21, 2024 | < 1 min read
Case Studies, Videos
Frontier Communications Exceeds New Customer Goals with Zeta
November 20, 2024 | < 1 min read
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Featured Reports
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Videos
Transforming Marketing with Zeta's AI Capabilities
Transforming Marketing with Zeta’s AI Capabilities About this video Roman Gun, VP of Products presents Zeta’s innovative AI solutions aimed at making sophisticated marketing processes more accessible and actionable. The platform allows clients to easily query performance metrics and monitor campaign effectiveness through user-friendly dashboards. By leveraging…
Videos
AI-Powered Personalization: Shaping the Future of Marketing
About this video In a transformative era for marketing, AI-powered personalization emerges as a key driver for growth and engagement. Zeta’s platform harnesses the power of data and identity to create seamless, personalized interactions that enhance consumer loyalty. By resolving…
Videos
Panel: The Importance of Personalization in Marketing
About this video In a panel discussion led by Dave Edelman, experts in digital marketing, AI, and personalization explored the critical role of personalization in enhancing customer experiences. They emphasized that personalization should provide real value rather than serve as…
Videos
Why Data-Driven Intelligence Is Essential to Success
About this video In a recent customer panel, Yousef Kattan, the founder and CEO of TRUth Marketing & Media, shared insights on the rapid growth of independent advertising agencies following the COVID pandemic. With over 21 years of experience, he…
Videos
Panel: Understanding Privacy Regulations for Marketers
About this video In a discussion led by industry experts Andrew Smith and Sheila Koclejier, the complexities of the legal landscape surrounding privacy and data collection for marketers are explored. They highlight that while federal consent is generally not required for…
