Picking the Right Use Cases for Your CDP
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About this video
Customer data platform (CDP) implementations that deliver significant value have increased to 80%, up from 61% the year prior, according to the CDP Institute’s 2023 member survey.
Yet, the journey from acquisition to value creation is often shadowed by broad expectations rather than well-defined use cases. To ensure your CDP initiative adds value, learning to pinpoint and prioritize actionable use cases is crucial.
Join us for a live Tech-Talk Webinar, presented by Zeta Global. Our guests from the CDP Institute, fifty-five, and Zeta Global will discuss how to redefine your data strategy to ensure your CDP acts as a cornerstone of business and customer experience success.
You’ll learn how to:
- Identify and prioritize CDP use cases critical to your business
- Successfully engage your business users and share what they need to know
- Conduct effective use case workshops within your organization
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