Picking the Right Use Cases for Your CDP

About this video

Customer data platform (CDP) implementations that deliver significant value have increased to 80%, up from 61% the year prior, according to the CDP Institute’s 2023 member survey.

Yet, the journey from acquisition to value creation is often shadowed by broad expectations rather than well-defined use cases. To ensure your CDP initiative adds value, learning to pinpoint and prioritize actionable use cases is crucial.

Join us for a live Tech-Talk Webinar, presented by Zeta Global. Our guests from the CDP Institute, fifty-five, and Zeta Global will discuss how to redefine your data strategy to ensure your CDP acts as a cornerstone of business and customer experience success.

You’ll learn how to:

• Identify and prioritize CDP use cases critical to your business
• Successfully engage your business users and share what they need to know
• Conduct effective use case workshops within your organization