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Reports
Zeta Email Benchmark Report: Q4, 2024
The quarterly benchmark report for Q4 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.
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Reports
How to Maximize Value from Your Customer Data Today
Are you delaying projects because your data “isn’t good enough”? Perfect customer data is impossible—but getting value from your existing data isn't.
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Reports
Transform Your Owned Media Strategy: Separating Fact from Fiction
Persistent myths about email and owned channels hold many marketers back. Get the truth about what really drives results in modern owned media campaigns.
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.
Reports
How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.
Reports
Driving Growth in the AI Era: The CMO’s New Playbook
Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. Learn about the new playbook for CMOs.
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Reports
Zeta Email Benchmark Report: Q3, 2024
The quarterly benchmark report for Q3 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.
Learn More
Reports
Imagination Meets Insight: Build Better Campaigns with Designers and AI
We asked Zeta’s experts in creative, strategy, and retail to identify their favorite email campaigns from 2024 and why.
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Retail CMO Series
Reports
From Strategy to Success: The Journey to Profitability in Retail
Retail marketers need to develop a mindset of profitability. This e-book dives deep into why profitability matters, and how to go from strategy to success.
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Reports
Identity, AI, and a Dash of Genius
In this special edition of ZetaVation, we explore how the ZMP is powering the shift from outdated legacy systems to AI-driven innovation.
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Reports
2024 Holiday Shopping Trends Report
Read this report for data into consumer intentions for holiday 2024—where, when, and how they plan to shop (and how much they'll spend).
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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