Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. Learn about the new playbook for CMOs.

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.

We asked Zeta’s experts in creative, strategy, and retail to identify their favorite email campaigns from 2024 and why.

The retail industry is changing almost as fast as consumer behavior—which is to say, not fast enough. From rapidly advancing technology to market…

For retail marketers, the holiday shopping season starts long before the turkey gets carved (and the pumpkin, for that matter). There are critical…

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…

Conceptually, focusing on the basics doesn’t seem like it would be the path to innovation. But when it comes to email marketing, many brands still…