Zeta Has Been Certified™ by Great Place To Work®!

We’re all familiar with some version of this famous quote: “There are three things that matter in real estate: location, location, location.”

Well, when it comes to how Zeta defines being a standout place to work, we could say: “There are three things that matter most to us: our people, our people, our people.” And apparently, this hasn’t gone unnoticed. We are proud to announce that Zeta has been Certified™ by Great Place To Work®, the most definitive ‘employer-of choice’ recognition worldwide, in both the US and India.

Talk about credible sources—this most distinguished and coveted award is based entirely on our current employee feedback. 89% of Zeta employees consider Zeta a great place to work, vs 57% at a typical US company. 94% of respondents say you’re made to feel welcome at Zeta, no doubt a reflection of our commitment to fostering an inclusive environment, building and maintaining intra-workplace trust, and overall, our knack for recruiting not just top-notch talent, but solid people to have around.

“We are incredibly proud to be recognized as a Great Place To Work®, a clear reflection of our commitment to fostering a vibrant culture of innovation and collaboration,” said David A. Steinberg, Zeta’s Co-founder, Chairman, and CEO. “I’m grateful to work with such an incredibly talented, dedicated, and creative team —truly the best in the field. It’s our people who drive Zeta’s success as the leading AI-powered marketing cloud, raising the bar for workplace excellence.”

“Zeta’s foundation is built on a simple yet profound principle: our people matter most,” said Zeta’s Chief People Officer, Candice Chafey. “This honor is a testament to our unwavering commitment to our team’s well-being, growth, and a culture of inclusivity through our strong virtues. For us, this is just the beginning. We embrace this earned milestone and see it as an opportunity for continuous evolution, knowing that our people are central to our success, leading us to redefine what greatness means to us in the workplace.”

So, what exactly goes into becoming a Great Place To Work®? We have some ideas…

Virtues: Our virtues are the cornerstone of our culture here. Grow, humanize, commit, collaborate, innovate—we calibrate everything we do against these guiding principles that, in turn, strengthen our relationships and delineate our culture.

Life balance: For a company so on the forefront of AI and machine learning, everything we do comes back to our humans. We offer competitive salaries, unlimited paid time off, and provide a variety of resources and benefits that support the physical, emotional, and mental health of our teammates. We believe putting equal emphasis on our employees’ lives inside and outside the office sets them up for even greater success.

DEI: Diversity, Equity, and Inclusion (DEI) aren’t just buzzy phrases we toss around—they’re ingrained in our culture. Guided by our HUMANIZE virtue, we strive for a workplace where diversity is celebrated, and inclusion is the norm. Through our company-wide Zeta Unity initiative, we actively pursue DEI, envisioning a future where every employee thrives in a culture built on trust.

…And we aren’t stopping there: We’re Certified™, now what? At Zeta, there is no complacency. As a company where innovation and evolution are our lifeblood, we never rest on our laurels, but rather see each win as an opportunity for continuous improvement and growth.

We are so honored that our commitment to excellence has been recognized, and we look forward to redefining what it means to be a Great Place To Work® with the help of our most precious resource—our people.