Resources
Travel Insights for Winter 2021
2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans
The 9 Trends Successful Marketers Can’t Ignore in 2022
Two years into our new normal, audiences no longer feel like they’re stuck in a moment. Mindsets are shifting as people continue to look forward into the future. Even with the proliferation of new variants, consumers are shifting back to old shopping habits as consumer buying trends shift ever upward. But their shopping habits have […]
Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week
During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime, as brands invest in digital omnichannel experiences and consolidate investment on the ZMP Retailers are facing many unprecedented challenges this year. With the global supply chain, a labor shortage, and a desire to get […]
Zeta Live: 5 Key Themes Shaping the Future of Marketing
From NFTs to first-party data to the Metaverse and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore from Zeta Live ’21.
Chasing Causal Holy Grails: Quantifying Advertising Success
Is your brand struggling to quantify your advertising campaign success? This historic statistical approach just might be the answer.
