Zeta Resources

On Customer Acquisition, Retention and AI-Powered Marketing

Blog PostsView All

Overcoming a Critical Retail Marketing Challenge: Customer Acquisition

September 05, 2018

Editor’s note: This article and interview were orchestrated by Zeta...

Data in Motion: A Retailer’s Key to Fueling Customer Engines

August 23, 2018

Is your retail organization creating a journey map for both your brand and...

How to Choose the Best CRM Solution for Your Enterprise

August 22, 2018

When it comes to customer relationship management, not all technology is...

Case StudiesView All

Zeta Global Helps Online Retailer Increase Open rates By 29%

November 15, 2017

Founded in the 1900s, the online retailer provides a large selection of...

Sporting Goods Retailer Implements Cost Effective Email Retargeting

November 15, 2017

The retailer wanted to target consumers in real time based on their web...

Life Insurance Company Taps Zeta’s ‘Interest Segmentation Program’

November 15, 2017

The company needed a customized solution for its vast number of clients They...

Email Deliverability Guidelines: Peak Season

January 05, 2018

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

January 05, 2018

In this whitepaper, we highlight the best practices that ensure maximum email...

7 Tips and 7 Tactics for Writing Email Subject Lines

December 15, 2017

In our latest ebook “7 Tips and 7 Tactics for Writing Email Subject Lines...

WhitepapersView All

Real-time Blacklist: SPAMHAUS

January 05, 2018

The SPAMHAUS Project is an international organisation, founded in 1998 to track...

Email Deliverability: Reputation Warming

January 05, 2018

The process of reputation warming is all about establishing a relationship (and...

Email Deliverability Guidelines: Peak Season

January 05, 2018

Without fail, mailing strategies adjust for almost all marketers during peak...