Resources - Zeta Global

Zeta Resources

On Customer Acquisition, Retention and AI-Powered Marketing

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Activate Consumer Data to Deliver Truly Valuable, Personalized Experiences at Scale

We were pleased to participate at Gartner Marketing...

Zeta Global Awarded Top Honors in The Relevancy Group’s 2019 ESP Buyer’s Guide with Gold and Silver Awards

Gold Medals Recognize Company for Industry Expertise and Account Management New...

Deterministic Measurement and Attribution: What You Need to Know Now to Drive Positive Outcomes

By: Pavan Korada, Group Vice President of Analytics & Data Science...
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Case Study: Activating High-Value Audiences Using Existing Customer Data

Blog Contributor: Ron Sadi We often hear from clients, that maximizing the...

Zeta Global Helps Online Retailer Increase Open rates By 29%

Founded in the 1900s, the online retailer provides a large selection of...

Sporting Goods Retailer Implements Cost Effective Email Retargeting

The retailer wanted to target consumers in real time based on their web...
eBooksView All

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email...

7 Tips and 7 Tactics for Writing Email Subject Lines

In our latest ebook “7 Tips and 7 Tactics for Writing Email Subject Lines...
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Measurement & Attribution – Exploring a More Deterministic Approach

Email is currently contributing upwards of twenty percent of overall revenue...

Webinar | 2019 Marketing Trends — The Rise of Individualization

Published in February 2019, The Relevancy Group explores the top marketing...

Gartner’s Market Guide for Email Marketing

Email marketing remains a staple channel for marketing leaders, prized for its...