Zeta Resources

On Customer Acquisition, Retention and AI-Powered Marketing

Blog PostsView All

Consumer Holiday Expectations Are In

November 21, 2018

By David Daniels, CEO and Founder – The Relevancy Group Last week we had our...

5 Ways to Transform Customer Data into Actionable Holiday Campaigns

November 06, 2018

With Black Friday quickly approaching, now is an ideal time to take a closer...

Webinar | What Do Consumers Want from Retailers This Holiday Season?

November 02, 2018

Editor’s note: We’re excited to be co-hosting another great webinar with...

Case StudiesView All

Case Study: Activating High-Value Audiences Using Existing Customer Data

December 21, 2018

Blog Contributor: Ron Sadi We often hear from clients, that maximizing the...

Zeta Global Helps Online Retailer Increase Open rates By 29%

November 15, 2017

Founded in the 1900s, the online retailer provides a large selection of...

Sporting Goods Retailer Implements Cost Effective Email Retargeting

November 15, 2017

The retailer wanted to target consumers in real time based on their web...

Email Deliverability Guidelines: Peak Season

January 05, 2018

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

January 05, 2018

In this whitepaper, we highlight the best practices that ensure maximum email...

7 Tips and 7 Tactics for Writing Email Subject Lines

December 15, 2017

In our latest ebook “7 Tips and 7 Tactics for Writing Email Subject Lines...

WhitepapersView All

Webinar | 2019 Marketing Trends — The Rise of Individualization

February 26, 2019

Published in February 2019, The Relevancy Group explores the top marketing...

Gartner’s Market Guide for Email Marketing

January 15, 2019

Email marketing remains a staple channel for marketing leaders, prized for its...

Real-time Blacklist: SPAMHAUS

January 05, 2018

The SPAMHAUS Project is an international organisation, founded in 1998 to track...