“Zeta’s leadership and guidance was really instrumental in helping us overcome the challenges we were experiencing with inbox placement.”
We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.
The evidence is clear—millions of American workers aren’t ready to return to the office, and they’re willing to say “so long” to their jobs if employer’s force their hand.
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown whether this stems from a lack of knowledge of marketing analytics or a lack of resources. Nevertheless, measurement is a crucial component to driving business growth and should never be overlooked. To help […]
All Zeta Marketing Platform and CDP customers will have access to Data Conductor, a low-code self-service feature to enhance control, speed, and flexibility over first-party data activation.
What does Apple’s mail privacy protection initiative mean for marketers? Part 2.
Learn how Apple Mail Privacy Protection is going to shake things up for email marketers in the months ahead.