Zeta Resources

On Customer Acquisition, Retention and AI-Powered Marketing

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Building Audience Engagement for Publishers — An Interview with Daniel Ha

Daniel Ha is president of the Disqus Division, leading the growth of the...

How to Follow a Customer-Centric Acquisition Marketing Approach — An Interview with Eric Presbrey

Eric Presbrey, president of Zeta’s ZX division, is charged with helping...

[INFOGRAPHIC] Exploring The Most Impactful Marketing Objective: Customer Retention

Businesses today have realized that the best way to grow is not by finding new...
Case StudiesView All

Zeta Global Helps Online Retailer Increase Open rates By 29%

Founded in the 1900s, the online retailer provides a large selection of...

Sporting Goods Retailer Implements Cost Effective Email Retargeting

The retailer wanted to target consumers in real time based on their web...

Life Insurance Company Taps Zeta’s ‘Interest Segmentation Program’

The company needed a customized solution for its vast number of clients They...
eBooksView All

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email...

7 Tips and 7 Tactics for Writing Email Subject Lines

In our latest ebook “7 Tips and 7 Tactics for Writing Email Subject Lines...
WhitepapersView All

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track...

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and...

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...