Resources - Zeta Global

Zeta Resources

On Customer Acquisition, Retention and AI-Powered Marketing

Blog PostsView All

Christian Monberg: Decentralize or Die. the Future of Marketing Is About Data Distribution, Not Aggregation

We marketers love to preach the gospel that data is power But if we truly...

Zeta Global CEO David Steinberg is a True Dealmaker

David Steinberg is the co-founder and CEO of Zeta Global, a marketing platform...

Pavan Korada: Marketing Attribution in the Data Tech Age

Successful marketing attribution strategies can be boiled down to three key...
Case StudiesView All

Case Study: Activating High-Value Audiences Using Existing Customer Data

Blog Contributor: Ron Sadi We often hear from clients, that maximizing the...

Zeta Global Helps Online Retailer Increase Open rates By 29%

Founded in the 1900s, the online retailer provides a large selection of...

Sporting Goods Retailer Implements Cost Effective Email Retargeting

The retailer wanted to target consumers in real time based on their web...
eBooksView All

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email...

7 Tips and 7 Tactics for Writing Email Subject Lines

In our latest ebook “7 Tips and 7 Tactics for Writing Email Subject Lines...
WhitepapersView All

Measurement & Attribution – Exploring a More Deterministic Approach

Email is currently contributing upwards of twenty percent of overall revenue...

2019 Marketing Trends — The Rise of Individualization

Published in February 2019, The Relevancy Group explores the top marketing...

Gartner’s Market Guide for Email Marketing

Email marketing remains a staple channel for marketing leaders, prized for its...