Zeta Resources

On Customer Acquisition, Retention and AI-Powered Marketing

Blog PostsView All

Consumer Holiday Expectations Are In

By David Daniels, CEO and Founder – The Relevancy Group Last week we had our...

5 Ways to Transform Customer Data into Actionable Holiday Campaigns

With Black Friday quickly approaching, now is an ideal time to take a closer...

What Do Consumers Want from Retailers This Holiday Season?

Editor’s note: We’re excited to be co-hosting another great webinar with...
Case StudiesView All

Case Study: Activating High-Value Audiences Using Existing Customer Data

Blog Contributor: Ron Sadi We often hear from clients, that maximizing the...

Zeta Global Helps Online Retailer Increase Open rates By 29%

Founded in the 1900s, the online retailer provides a large selection of...

Sporting Goods Retailer Implements Cost Effective Email Retargeting

The retailer wanted to target consumers in real time based on their web...
eBooksView All

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email...

7 Tips and 7 Tactics for Writing Email Subject Lines

In our latest ebook “7 Tips and 7 Tactics for Writing Email Subject Lines...
WhitepapersView All

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track...

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and...

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...