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Back to School Marketing 2021: A Guide for the Retail Industry

Can’t-miss retail trends and predictions for the 2021 shopping season.

The Best Ways to Measure Marketing Results

Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown whether this stems from a lack of knowledge of marketing analytics or a lack of resources. Nevertheless, measurement is a crucial component to driving business growth and should never be overlooked. To help […]

Zeta Unveils New Master Data Management Innovation, Eliminating Dependency on IT

All Zeta Marketing Platform and CDP customers will have access to Data Conductor, a low-code self-service feature to enhance control, speed, and flexibility over first-party data activation.

5 Tips for Back to School Marketing

Key advice from Zeta on how retail marketers can make the most of this back to school season.

Apple Mail Privacy Protection: What Marketers Can Do Now and the Permanent Changes Ahead

What does Apple’s mail privacy protection initiative mean for marketers? Part 2.

The Ultimate Back to School Marketing Checklist

A checklist to help retail marketers ensure their back to school campaigns are as powerful as possible.

Apple Mail Privacy Protection: What is it and how will it change email marketing?

Learn how Apple Mail Privacy Protection is going to shake things up for email marketers in the months ahead.

American Interest in the Olympics Hits a Low

Americans aren’t “all-in” on the 2021 Tokyo Olympics. Zeta did some deep research to find out why.

Utilizing Ensemble Models for Marketing Campaigns

An insightful piece on ensemble modeling from Pawan Pathak, Gayan De Silva, David Hanzelka, and Sunpreet Singh Khanuja.

Thank You for Everything

Joshua offers his friends and colleagues at Zeta a heartfelt goodbye.

5 Back to School Marketing Ideas for Retailers

Consider these 5 critical back to school marketing ideas as you prepare your 2021 strategy.

Why Using Retina Images for Email Is Crucial for Marketing Success

Increase subscriber engagement and trust by adding retina images for high-DPI displays.

Google is canceling third-party cookies

Google Presses “Pause” on Canceling Third-Party Cookies

Google delays the deprecation of third-party cookies until late 2023 as they look to support publishers while protecting users’ privacy.

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