Resources

How to Do Online Behavioral Targeting with Personalized Lightbox Popups

Learn how personalized lightboxes can enhance your online behavioral targeting strategy!

Myths About Addressable Advertising

Addressable advertising and the loss of cross-publisher IDs are hot topics. In this blog, we talk about some of the most common myths…

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Why Relying Too Much on Existing Customers Is Dangerous

Marketers love existing customers, but do they love them too much? Here’s why you can’t overlook the acquisition of new blood.

Explaining the Turbulence Around Addressability

Addressability is a hot topic right now in digital marketing circles. In this article, we’ll dig into the issue and highlight what’s at stake.

Differences between B2B and B2C email marketing

Differences Between B2B and B2C Email Marketing

Looking to better understand the differences between B2B and B2C email marketing? You’ve come to the right place.

Do you know the 5 hidden costs of incrementality

5 Hidden Costs of Incrementality

Do you know the 5 hidden costs of incrementality? Understanding these costs can be the difference between success and failure for your brand.

Measuring Marketing Results: Customer Acquisition Versus Performance Marketing Deciding which approach offers more sophisticated measurement

Customer Acquisition Versus Performance Marketing

It’s time to decide which strategy offers marketers more sophisticated measurement: customer acquisition or performance marketing.

Trends CMOs Must Prepare for in 2021 and Beyond: A Webinar Recap

Trends CMOs Must Prepare for in 2021 and Beyond: A Webinar Recap

The marketing industry is on the precipice of radical change. In this webinar, hear two legendary executives share their perspective on what it will take for CMOs to stay ahead of the curve.

What is incrementality measurement

What Is Incrementality Measurement and How Does It Work?

Read this blog to obtain a clearer picture of incrementality measurement—what it is, how it works, and why it matters for marketing professionals like you!

how to Increase customer engagement

How To Increase Customer Engagement With Website Personalization

When it comes to ecommerce, customers want three things from a website. They want to be able to browse products with ease. They want easy-to-access customer support. And they want a smooth, clean checkout process. There’s no better way to tick those three boxes than with personalization. In this blog, you’ll learn how you can […]

Why email can't be overlooked for customer acquisition blog

Why Email Can’t Be Overlooked for Customer Acquisition

Even in the midst of an increasingly dynamic technology landscape, email is the backbone of modern customer acquisition.

lookalike modeling trends

3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising

Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.

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