Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown whether this stems from a lack of knowledge of marketing analytics or a lack of resources. Nevertheless, measurement is a crucial component to driving business growth and should never be overlooked. To help […]
All Zeta Marketing Platform and CDP customers will have access to Data Conductor, a low-code self-service feature to enhance control, speed, and flexibility over first-party data activation.
What does Apple’s mail privacy protection initiative mean for marketers? Part 2.
Learn how Apple Mail Privacy Protection is going to shake things up for email marketers in the months ahead.
Increase subscriber engagement and trust by adding retina images for high-DPI displays.