Resources

Why email can't be overlooked for customer acquisition blog

Why Email Can’t Be Overlooked for Customer Acquisition

Even in the midst of an increasingly dynamic technology landscape, email is the backbone of modern customer acquisition.

lookalike modeling trends

3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising

Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.

Decrease cart abandonment

How To Decrease Cart Abandonment With Website Personalization

Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.

What Does a Next-Generation ID Graph Look Like?

What’s the difference between a traditional ID graph and a next-generation ID graph? We cover the differences in this blog.

How Do Onsite Recommendations Elevate the Customer Experience?

Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we’ll quickly introduce onsite recommendations as one of the easiest ways to improve personalization.

Making the Most of Identity Resolution Technology

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

Data Privacy Day 2021

Zeta Celebrates Data Privacy Day 2021

A quick run through of what you should be paying attention to on Data Privacy Day this year…

Activating Consumer Data to Deliver Personalized Experiences at Scale

Do you know how to activate consumer data? If you don’t your marketing will never thrive. Learn how to unlock data to your advantage.

Zeta’s Approach to Programmatic Advertising

What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the answers below.

Top 5 Financial Lessons Learned From COVID-19

With such renewed consumer focus on career advancement and fiscal responsibility among consumers right now, let’s hope 2021 can deliver the goods.

What Is Zeta’s Approach to Website Personalization?

What is Zeta’s approach to website personalization, and how can it help marketers enhance engagement across the customer lifecycle?

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