Resources
4 Commandments for Marketers in Times of Inflation
Inflation is impacting nearly every person and business in the world. As the cost of goods and services increases, so does the importance of working smarter as a marketer. These are truly extraordinary times to be in charge of protecting a brand and expanding its impact. While making sure your brand thrives despite the economic […]
7 Pivotal Back-to-School Shopping Trends for 2022
More three-ring binders and number two pencils on the shelves can only mean one thing: it’s back-to-school shopping season. This time of year tends to be both exciting and stressful for parents. Some fall in the camp of counting down the days until they can have an empty house again, while any are more concerned […]
The Comprehensive Guide to CDP Vendor Questioning
It can be hard to perfectly assess which CDP vendor will be the best fit for your business as you dip into this pivotal marketing strategy. But fear not, at Zeta Global, we have a comprehensive staff with years of experience leading and managing these types of conversations. Below, you can find a comprehensive guide […]
Planning Before (and Beyond) RFPing CDP Vendors
Long before you issue requests for CDP vendor proposals, there is significant work happening. It’s important to acknowledge and document this work so that you can quickly move through it and select the best vendor. You can also use the documentation as a playbook to help you move through vendor selection seamlessly in the future. […]
Insider’s Guide to Quickly Assessing CDP Vendors
When you’re in the market for a CDP vendor, comparing features checklists just isn’t enough. Here’s a guide to help you unearth the type of information that will make a true difference in your experience and ultimate outcome. Ask how features work, not whether they’re present. Properly answering this question requires thoughtful, client-friendly description of […]
8 Tips for Optimizing Email Subject Lines According to Zeta AI
Every email marketer knows the stress of trying to craft perfect subject lines. When the average person receives between 100-120 emails per day, it puts added pressure on the subject line to say, “Open me! This is the email you want to read right now!” There are countless articles out there from experts sharing their […]
Ask an Email Expert: Maximizing Email Content in Marketing
Maximize Email Content Marketing to Convert & Retain Multi-Channel Subscribers Chances are, we can all name a brand product that we have purchased inside a larger department store—perhaps walking away with a KitchenAid mixer from Kohl’s, or your Lancôme Dual Finish from Ulta Beauty. These wholesale relationships are a cornerstone in our retail landscape. Thousands […]
Recognizing and Reducing Tech Debt in 2022
The last three years have been a crash course in digital transformation, with the emphasis on “crash.” The paradigm shift to digital-first customer experiences, while successful for many brands, has inevitably left many organizations struggling to quickly adapt to new vendors and integrate with new platforms. While this acceleration to digital reflects where the industry […]
Three Big-Picture Benefits Of No-code/Low-code For Marketers
In our latest series, we highlight why brands and marketers alike need to implement low-code & no-code solutions to access data sets that would otherwise be nearly impossible to obtain and use. What if every team could be a software development team? Marketers are already using No-code/Low-code (NC/LC) tools to streamline workflows. These tools work […]
No-Code/Low-Code Makes Innovation Every Team’s Job
In our latest series, we highlight why brands and marketers alike need to implement low-code & no-code solutions to access data sets that would otherwise be nearly impossible to obtain and use. Marketers use only 58% of their existing technology capabilities. This data from Gartner is stunning, especially since no one measures the ROI of […]
New Research Makes It Clear: CDPs Need an Upgrade
A new commissioned study conducted by Forrester Consulting on behalf of Zeta Global has found that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of business needs. They’re seeking a more robust CDP with integrated capabilities that unify customer data management with execution of critical marketing functions, like personalization […]
Ask an Email Expert: Creating Personalization Magic with Microsite Emails
To help marketers make the most of their email marketing campaigns, we created the “Ask an Email Expert” series where we sat down with Zeta’s email experts to get their time-proven tips and tricks on how to create engaging, revenue-producing campaigns. In this edition, we speak with Stephanie D’Sa, Vice President of Strategic Consulting, to […]
