Resources
New Research Makes It Clear: CDPs Need an Upgrade
A new commissioned study conducted by Forrester Consulting on behalf of Zeta Global has found that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of business needs. They’re seeking a more robust CDP with integrated capabilities that unify customer data management with execution of critical marketing functions, like personalization […]
Ask an Email Expert: Creating Personalization Magic with Microsite Emails
To help marketers make the most of their email marketing campaigns, we created the “Ask an Email Expert” series where we sat down with Zeta’s email experts to get their time-proven tips and tricks on how to create engaging, revenue-producing campaigns. In this edition, we speak with Stephanie D’Sa, Vice President of Strategic Consulting, to […]
iOS 15 Mail Privacy Protection: Benchmarking & Performance
Time To Reset Those Email Channel Benchmarks! We all know that Apple shook things up for marketers last fall when they introduced their Mail Privacy Protection (MPP) opt-in for consumers—in doing so, this prevents brands from recognizing their Apple iOS 15 users that open their emails. Of course, it’s not all email that is impacted; […]
Ask the Email Expert: Creating Personalization in Email
To help marketers make the most of their email marketing campaigns, we created the “Ask an Email Expert” series where we sat down with Zeta’s email experts to get their time-proven tips and tricks on how to create engaging, revenue-producing campaigns. In this edition, we speak with Caroline Droessler, Senior Director of Strategy, to learn […]
Ask the Email Expert: What Unsubscribes Teach Us about Data Strategy
To help marketers make the most of their email marketing campaigns, we created the “Ask an Email Expert” series where we sat down with Zeta’s email experts to get their time-proven tips and tricks on how to create engaging, revenue-producing campaigns. In this edition, we speak with Donna Morton, Vice President, Strategic Consulting, to learn […]
Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralizes and unifies an organization’s first-party data collected and aggregated from multiple sources. The goal is a single, comprehensive view of every customer and his or her relationship with your brand. Of course, there are many purposes to a […]
When Will My Platform Choice Pay Off? Seven Considerations When Assessing Time To Value
Marketing departments have always had trouble proving ROI to the business. It’s hard to do under optimal circumstances—even harder when you’re struggling to run daily operations. Many marketers don’t have the time to present solid analytics with an informed look at what they’re spending in comparison to performance, specifically for cross channel/cross provider use cases. […]
How Netflix’s Ads Announcement Could Change the CTV Landscape
Netflix has been in the news a lot over the past few days, but not for the same reasons in recent memory when subscriptions and viewing hours soared during the pandemic. Instead, on April 20, 2022, the streaming service announced a loss in subscribers that sent the stocks plummeting 35% during a year when they […]
Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers make better decisions. “Who’s buying our products? How many impressions does it take to get a response? What is the optimal price?” Now, with so much consumer behavior taking […]
Zeta Pulse on Today’s Consumer: Travel, Retail, Work, and More
It’s been two years since COVID-19 has impacted the world, affecting the larger economy and how people work, travel, and shop. Check out the latest Zeta Pulse — our proprietary consumer sentiment survey — to understand the reshaped consumer mindset, including what has changed and what is making a comeback.
Marketing is About to Transform: 5 Key Email Trends to Watch
Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from more than 4.1 billion users in 2021 to 4.5 billion in 2025, smart marketers must ensure their email strategies deliver relevant, timely communications to customers throughout the purchase funnel. […]
