Resources
What Will Marketing Look Like in 2021?
Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.
Zeta’s Approach to Programmatic Advertising
What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the answers below.
Top 5 Financial Lessons Learned From COVID-19
With such renewed consumer focus on career advancement and fiscal responsibility among consumers right now, let’s hope 2021 can deliver the goods.
What Is Zeta’s Approach to Website Personalization?
What is Zeta’s approach to website personalization, and how can it help marketers enhance engagement across the customer lifecycle?
What is Zeta’s Opportunity Explorer?
Zeta Marketing | What is Zeta’s Opportunity Explorer, and how can it help you uncover actionable insights for your marketing team? Find out!
What is Zeta’s Approach to Artificial Intelligence?
In this blog, you’ll learn a little bit more about Zeta’s approach to artificial intelligence, and how it delivers BIG benefits to the modern marketer.
What Is the Zeta Data Cloud?
The Zeta Data Cloud helps marketers obtain a holistic customer view across all devices and channels. The result? Reduced media inefficiency powered by enhanced measurement and attribution at a 1:1 level.
3 Approaches to Omnichannel Every Marketer Should Know
Many brands struggle to acquire new customers, but do you know why?—It’s because they’re taking a disjointed, cross channel approach to acquisition.
9 Ways Marketers Can Increase Ecommerce Customer Retention
Want to learn how to increase ecommerce customer retention? Here are 9 helpful tips every marketer should follow.
3 Considerations for Marketing in the New Year
Businesses are facing unprecedented uncertainty heading into 2021—here are 3 considerations for marketing in the New Year.
What’s the Difference Between Last-Click Measurement and Deterministic Measurement?
What’s the difference between last-click measurement and deterministic measurement? Find out so you can drive more ROI ASAP!
Does Dark Mode Matter for Email Marketing?
What is dark mode and how does it impact your ability to succeed with email marketing? Find out in Zeta’s latest report.
4 Ways to Increase eCommerce Conversion Rates This Holiday Season
Zeta Marketing | Need tips to increase ecommerce conversion rates this holiday season? Here are 4 helpful things every marketer should do.