Resources

Featured martech

10 Trends That Will Impact MarTech and The World in 2020

For data-driven marketers, the 2010s were a decade filled with both promise and new advancements for both the marketer and the consumer. The digital revolution brought enormous changes to the digital marketing industry, but in many instances, the long-term effects of those changes only began to be felt in 2019, as the decade drew to a […]

Zeta Best Practices: 3 Ways To Measure Marketing Results

Zeta Global’s leading marketing platform unifies orchestration of customer experiences and measurement across all channels, giving marketers an advantage on feedback, speed, testing, control, and accuracy. Read below, or contact us directly to learn more. Marketers have increasingly benefitted from programmatic marketing, which delivers three advantages over legacy approaches: speed, control, and measurement accuracy.  This […]

The Perfect Match: Identity Resolution & Omnichannel Personalization

Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.

CMO

Essential Skills for Today’s CMO 

How can the modern CMO ensure success in 2020 and beyond?   It’s a new year, and changes are sure to come in the digital marketing landscape. The industry is volatile as ever, with the emergence of new channels, new technology, and changing customer preferences. We expect several industry trends to proliferate this year, but […]

Customer Experience

A Better Customer Experience Starts with Your Website

Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse the brand’s other offerings.  Studies consistently highlight the importance of the […]

Identity Resolution

Identity Resolution Enhances Omnichannel Retail

Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey May 21, 2019 Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce […]

Gen Z

How to Engage with Gen Z Customers

Entire generations have their identity defined by how they interact with technology June 13, 2019 Part of being a marketer means continually innovating your strategy. Particularly in the digital era, when new technology and engagement channels rapidly influence consumption trends, marketers have to ensure that they’re adapting their strategy to better engage customers and build lasting customer-brand […]

data activation

Activate Consumer Data to Deliver Truly Valuable, Personalized Experiences at Scale

Brands unable to harness signals and utilize the full value of consumer data could lose market share. We were pleased to participate at Gartner Marketing Symposium 2019. We connected with so many great marketers and identified common pain points across the profession. What stands out most are the shared struggles around data activation. Whether it’s for driving acquisition, optimizing experience or boosting […]

Direct-to-Consumer

What Marketers Must Learn from the Direct-to-Consumer Disruption

The World is Changing and Taking Customer Expectations Along with It By: Cynthia Janelli, Lead Customer Experience Consultant & Julie Beggs, Director Strategy & Analytics Let’s face it, marketers see trends come and go all the time. The boom in Direct-to-Consumer (DTC) brands could be one of the next trends to fade away. But the leaders […]

Are Personalization and Individualization Causing Intimidation Within your Marketing Organization? It All Starts and Ends with DATA!

Are Personalization & Individualization Causing Intimidation Within your Marketing Organization?

It All Starts and Ends with Data By: Michael Lewis, Group VP, Retail, Zeta Global Just back from eTail West, I can’t help but wonder if we, as technology solution providers, are pushing the right message to marketers in 2019. Marketing today is all about personalization and individualization, right? My immediate answer is: absolutely! But, […]

direct-to-consumer brands

Direct-to-Consumer Brands – What are They Doing Right?

Direct-to-Consumer Brands have an individual customer relationship, and most are online and digital-first. By: Chase Altenbern, Sales Director, Zeta Global Today we are living in a “Direct Brand Economy” where consumers are engaging directly with the brands they know and trust. Is your brand one of these trailblazers, or are you faced with navigating this […]

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