Resources
eBook: Best Practices Guide – Navigate Marketing in Uncertain Times
Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.
Internet Traffic Trends for Week of March 30th, 2020
Traffic to grocery, entertainment, and news sites explodes
How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?
Consumers are scared, they’re confused, and (believe it or not) they’re looking to consumer-packaged goods (CPG) brands for help during this time of crisis—traffic to CPG-brand websites is up 400% and some brands are seeing their search volume increase by as much as 2000%.
FinServ Marketers, It’s Time to Dive Into the Digital Evolution
For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current needs and protecting their assets, while looking for unique opportunities to acquire customers and additional accounts. Trying to tackle these goals in such a competitive and fast-changing landscape is no small feat. With the market […]
Digital Consumer Insights During Uncertain Times
While Coronavirus (COVID-19) has no doubt impacted your business in some way, our hope is that you, your friends, and your family are staying safe—now more than ever, health is wealth. We know uncertainty isn’t a good thing for your business, which is why we’re keeping a close eye on the economy, market insights and […]
New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base
According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing power. And that’s just today—the census also projects that by 2044, the US population will become “majority-minority,” meaning that Hispanics, African Americans, and Asian Americans will soon be the new majority. This […]
What Does Empowering Women in the Workplace Actually Mean?
Zeta Global launched our Women’s Leadership Initiative in 2019 to create an inspired and confident workforce. Together with our male counterparts, we value a culture of equal opportunity and empowerment.
Marketers, beware! Don’t let segmentation drive your personalization strategy
If you’re a marketer or advertiser, you’ve most likely seen a stat like the below: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. As an industry, we all know that consumers prefer brands who tailor messaging and offers to reflect their individualized taste. In actuality, it can […]
Zeta Best Practices: 3 Ways To Measure Marketing Results
Zeta Global’s leading marketing platform unifies customer engagement and measurement across all channels, giving marketers an advantage on speed, control, and accuracy. Read below, or contact us directly to learn more. Marketers have increasingly benefitted from programmatic marketing, which delivers three advantages over legacy approaches: speed, control, and measurement accuracy. This article describes best practices […]
The Perfect Match: Identity Resolution & Omnichannel Personalization
Identity Resolution (IDR) is the act of associating digital IDs across different devices and tying them back to one unique identity. This allows brands to clearly understand consumer activity so the right message is delivered to the right person at the right time — and can also scale to lookalike audiences.
Essential Skills for Today’s CMO
How can the modern CMO ensure success in 2020 and beyond? It’s a new year, and changes are sure to come in the digital marketing landscape. The industry is volatile as ever, with the emergence of new channels, new technology, and changing customer preferences. We expect several industry trends to proliferate this year, but […]
A Better Customer Experience Starts with Your Website
Boost Customer Engagement by Optimizing your Site Content Although the modern customer journey spans multiple channels, a brand’s website is arguably the most important. After all, websites are often the first touchpoint: customers will start there to learn about the brand, consider their product or service, perhaps browse the brand’s other offerings. Studies consistently highlight the importance of the […]
Identity Resolution Enhances Omnichannel Retail
Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey May 21, 2019 Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce […]