Resources
eCommerce CRM Strategy: 8 Benefits
With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern business. This means it’s essential for organizations to build strong ecommerce customer relationships. This is where customer relationship management (CRM) strategy comes into play. A CRM strategy helps businesses […]
CDP vs. CRM: Understanding The Difference Between a CDP and CRM
In today’s digital age, organizations require information about their customers to do their jobs effectively. Marketing, sales, and product teams must have access to data to make informed decisions, reach out to customers and deliver a personalized experience. Two technologies have emerged to collect and manage this information – Customer Data Platforms (CDP) and Customer […]
13 Customer Retention Strategies That Work
Customer retention has become more crucial than ever before. While most organizations focus on acquiring new customers, retaining existing ones is equally important, if not more. A strong customer retention strategy not only increases engagement and loyalty but also boosts profits in the long run. However, retaining customers is not easy, and it requires a […]
How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer retention rates by just 5% can yield a profit increase of between 25% and 95%! This is particularly relevant for products or services that users need to replenish […]
Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
A customer data platform (CDP) is a customer-centric system that enables marketers to manage customer data and create customer experiences. In other words, it’s a one-stop-shop for all your customer data needs! As a marketer in the consumer-packaged goods (CPG) industry, you know that tailoring marketing campaigns to individual customers is essential for success. By […]
CDP vs. DMP: The 3 Main Differences & What’s Right for You
If you’re looking for a better understanding of the differences between CDP and DMP, you’re in the right place. In this post, we’ll define both CDP and DMP and explain how they are often confused for one another. Then we’ll dive into the three main differences: data usage, customer identity data, and data retention. We’ll […]
Impacts of Poor Quality Data on Your Business
All companies, no matter what their size, are reliant on data. Data is the lifeblood of any organization and is used to make informed business decisions every day. However, not all data is created equal. In fact, poor quality data can have a significant negative impact on businesses of all sizes. In this blog post, […]
SMS Marketing Best Practices and Key Tips
SMS marketing is a powerful way to reach your target market. When done correctly, SMS marketing can produce amazing results for your business. However, there are some key things you need to keep in mind when creating your SMS marketing strategy. In this blog post, we will discuss SMS marketing best practices and key tips […]
What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television viewing—one that is more connected and interactive than ever before. And with this new era comes a whole new form of advertising—Connected TV advertising, or CTV advertising for short. […]
CRM in Retail: Discussing the Importance
CRM stands for Customer Relationship Management, and its a type of technology used to maintain customer information and track interactions. CRM in retail is all about building customer relationships and loyalty. It’s not just about growth marketing, but more importantly creating a strong bond between customers and the business. Repeat customers are the core of […]
Zeta Recognized on Built In’s “2023 Best Places to Work” List
Zeta is thrilled to be recognized on Built In’s “2023 Best Places to Work” list for both New York City and Los Angeles! We were listed alongside other well-known tech employers including Google, Snap Inc., and IBM. Not an employee yet but interested? Come work with us! This honor truly reflects Zeta’s commitment to our […]
A Look into Zeta’s Employee Resource Groups
At Zeta, we’re working every day to build a culture of trust and belonging through our DEI (diversity, equity and inclusion) initiative, Zeta Unity. We are proud to provide a forum for employees to connect, support, and advocate for one another so that everyone has the space to be their authentic selves at work — and […]
