Resources
A Look into Zeta’s Employee Resource Groups
At Zeta, we’re working every day to build a culture of trust and belonging through our DEI (diversity, equity and inclusion) initiative, Zeta Unity. We are proud to provide a forum for employees to connect, support, and advocate for one another so that everyone has the space to be their authentic selves at work — and […]
Zeta’s 2022 Holiday Marketing & Retail Trends Report
UPDATE FOR BLACK FRIDAY & CYBER MONDAY THROUGH DECEMBER 2022: Here at Zeta, we ran a survey in June and July to thousands of customers across North America with the goal of understanding how hey plan to alter their 2022 holiday shopping habits compared to previous years. We’ve kept all the results below but the […]
How a Customer Data Platform Improves Travel Experiences
When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have been quick to adopt customer data management solutions in order to improve customer experiences across different channels. Whether someone is booking a flight on their phone, checking into a hotel online, […]
10 Must-Have Email E-Comm Marketing Campaigns
Email marketing is one of the most effective ecommerce tools at your disposal. It allows you to directly connect with customers and drive traffic back to your store. In this post, we will discuss 10 ecommerce, or ecom email marketing campaigns that you should be using in order to boost sales and conversions. Welcome emails […]
How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
Virtually every modern business has gone to considerable lengths to begin to collect data about their customers and operations. The problem is, many organizations struggle with how to translate that data into insights that can be used to improve the customer experience and make smarter business decisions. In this post, we outline seven tips on […]
How CDP can Improve Retail Customers’ Experience
The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email, or watch a video from one of their favorite content producers. With so many avenues to discover products, it’s increasingly difficult for retailers to understand what drives users […]
Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the hoteltech and hospitality space have begun connecting online interactions with in-person guests, improving personalization, driving repeat booking, and delivering customized guest experiences. However, that data is often spread out across multiple platforms […]
The Future of Cookieless Marketing
The future of marketing is cookieless. Cookies, or small pieces of code that track users’ interaction with websites and apps, have been key to targeting in online advertising for the past few decades. By storing information about site preferences and location, cookies have allowed marketers to deliver more relevant content—and improve the user experience. Soon, […]
10 Customer Data Platform Use Cases
From email marketing and CRMs to data analytics platforms and website analytics, marketers have access to more data than ever before. Having more data is a good thing, however, many companies struggle to make the most of their data. That’s because data is often siloed in different platforms, making it nearly impossible to get a […]
Zeta Live: 5 Key Trends Shaping Marketing in 2023
From the current state of our world to the rapidly changing digital landscape, and even a sit down with Deepak Chopra, here’s Zeta Live 2022.
Zeta Named to the 2022 Constellation ShortList™ for CDPs
Zeta was recently named to the Constellation ShortList™ for CDPs for 2022, as selected by Constellation Research. The annual list of Customer Data Platforms (CDPs) includes the most sophisticated technology companies in this fast-growing sector that deliver comprehensive offerings, integrated solutions, and deeper insights to optimize customer interactions. The top 10 CDP solutions were picked […]
4 Ways to Optimize Omnichannel Marketing Campaigns
The buyer journey is no longer a single, straight line. The explosion of digital platforms means consumers now engage with brands through numerous platforms, including apps, websites, social media, email, text messages, and live chat—often simultaneously. An omnichannel marketing approach allows customers to engage on their own terms, increasing engagement and customer satisfaction. However, brands […]
