Resources

If you’re reading this post, you’re reading it because you want to understand what every marketer needs to know about customer retention. And why wouldn’t you?—After all, the best way for any brand to grow isn’t through new customer acquisition, but through current customer retention. How can you be sure?—Well, you don’t need to take […]

Customer data management solutions are the #1 technology being implemented by enterprise companies right now, and CDPs in particular are at the top of every marketers wish list. But are CDPs worth the investment? Unfortunately, early research suggests they might not.  For example, one study found that almost 75% of marketers believe the implementation of new technologies (like […]

Holiday retail sales have grown by an average of 3.25% year over year (YoY) for the last 20 years. In fact, the only year in the last two decades where holiday retail sales didn’t increase YoY was 2008—the year of the Great Recession (that year, holiday retail sales declined by 4.7%). Although 2020 shouldn’t be […]

By: Christian Monberg, Chief Technology Officer & Head of Product at Zeta In the era of COVID-19, marketers are facing the ultimate challenge: acquiring new customers and growing existing relationships in a time where every brand is trying to do the same thing.  Understanding both customers and prospects in the context of their journey with […]

For marketers working within the retail, eCommerce, and consumer packaged goods industries the holidays are P-R-E-T-T-Y important. And in the era of COVID-19—an era in which consumers are watching their discretionary spending more closely than any point since the Great Recession—the stakes are even higher. With so much on the line, it’s critical you do […]