Resources
The Hospitality Industry Report
The rollercoaster ride for the American hospitality industry continues. Following a historic drop in consumer demand in mid-March, the industry clawed back lost business by slashing prices and offering generous booking incentives. But with surging infection numbers and no coronavirus vaccine in sight, can the industry avoid more colossal losses in the second half of […]
Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020
We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.
Adtech and Martech Convergence Will Revolutionize Marketing
A Report by Forrester Research; With an introduction by Zeta Global
The Forrester Wave: Enterprise Marketing Software Suites Report
Choose a vendor based on their vision for customer engagement, ability to manage data and generate customer intelligence, and data, content, and technology integrations. Zeta was one of only seven enterprise marketing software companies that Forrester invited to participate in both of the Q3 2019 Forrester Wave™ evaluations. In both reports, Forrester thoroughly evaluated each company against 40 […]
The Relevancy Group: Email Acquisition at Scale: Strategies, Tactics and Benchmarks for Growth 2019
Email is driving a greater percentage of revenue for brands and marketers, learn how to stay relevant with new email acquisition strategies. Email is more important for marketers today than ever before. Consumers are responding to email from brands and marketers at higher rates this year than last year. In addition, email is driving a […]
2019 Red Pill Email Vendor Guide
A comprehensive guide to top email vendors including platform infrastructure, baseline core feature requirements, and third-party integration. Zeta is proud to be featured in the 2019 Red Pill Email Vendor Guide, where our product was compared against other innovative leaders in the industry in email platform infrastructure, baseline core feature requirements, and third-party integration categories. […]
Forrester Now Tech: Cross-Channel Campaign Management
B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. May 17, 2019 Zeta Global is featured in the Forrester Now Tech: Cross-Channel Campaign Management Q2 2019 Report as a large, established vendor. B2C marketers must assemble an […]
2019 Marketing Trends — The Rise of Individualization
The Relevancy Group shows how individualization adoption will rise to repace basic personalization techniques.
The Future of Relevance – Financial Services
More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]
The Relevancy Ring: The ESP Buyer’s Guide 2017
The Relevancy Ring is a quantifiable measurement of 8 ESPs and Email Infrastructure vendors manifesting in leaders and contender vendor rings. Find out how Zeta can help you achieve and exceed your goals for 2017 and beyond.
2017 Red Pill Email Vendor Guide
Zeta scored the highest marks on the Enterprise Overall Scorecard in the 2017 Email Vendor Features & Functions Guide by Red Pill Email
The Future of Relevance – Travel & Hospitality
Learn how to more precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics.