Resources

The Hospitality Industry Report

The rollercoaster ride for the American hospitality industry continues. Following a historic drop in consumer demand in mid-March, the industry clawed back lost business by slashing prices and offering generous booking incentives. But with surging infection numbers and no coronavirus vaccine in sight, can the industry avoid more colossal losses in the second half of […]

email marketing service providers evaluated by Forrester

Zeta Global Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020

We believe that in naming Zeta a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020, Forrester recognizes our commitment to exceptional marketing technology powered by unique data.

A report on adtech And martech

Adtech and Martech Convergence Will Revolutionize Marketing

A Report by Forrester Research; With an introduction by Zeta Global

Enterprise Marketing Software Suites

The Forrester Wave: Enterprise Marketing Software Suites Report

Choose a vendor based on their vision for customer engagement, ability to manage data and generate customer intelligence, and data, content, and technology integrations. Zeta was one of only seven enterprise marketing software companies that Forrester invited to participate in both of the Q3 2019 Forrester Wave™ evaluations. In both reports, Forrester thoroughly evaluated each company against 40 […]

email acquisition

The Relevancy Group: Email Acquisition at Scale: Strategies, Tactics and Benchmarks for Growth 2019

Email is driving a greater percentage of revenue for brands and marketers, learn how to stay relevant with new email acquisition strategies.  Email is more important for marketers today than ever before. Consumers are responding to email from brands and marketers at higher rates this year than last year. In addition, email is driving a […]

Cross-Channel Campaign Management

Forrester Now Tech: Cross-Channel Campaign Management

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. May 17, 2019 Zeta Global is featured in the Forrester Now Tech: Cross-Channel Campaign Management Q2 2019 Report as a large, established vendor. B2C marketers must assemble an […]

Rise of individualization

2019 Marketing Trends — The Rise of Individualization

The Relevancy Group shows how individualization adoption will rise to repace basic personalization techniques.

Financial Services Marketing

The Future of Relevance – Financial Services

More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]

The Relevancy Ring: The ESP Buyer’s Guide 2017

The Relevancy Ring is a quantifiable measurement of 8 ESPs and Email Infrastructure vendors manifesting in leaders and contender vendor rings. Find out how Zeta can help you achieve and exceed your goals for 2017 and beyond.

Red Pill Email Guide

2017 Red Pill Email Vendor Guide

Zeta scored the highest marks on the Enterprise Overall Scorecard in the 2017 Email Vendor Features & Functions Guide by Red Pill Email

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