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Choose a vendor based on their vision for customer engagement, ability to manage data and generate customer intelligence, and data, content, and technology integrations. Zeta was one of only seven enterprise marketing software companies that Forrester invited to participate in both of the Q3 2019 Forrester Wave™ evaluations. In both reports, Forrester thoroughly evaluated each company against 40 […]
Multichannel Marketing Hub vendors are facilitating unified customer profiles, strengthening machine learning, and delivering insights to drive relevant interactions in real time. Marketers see personalization as key to multichannel marketing success. In response, Multichannel Marketing Hub (MMH) vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in […]
Email is driving a greater percentage of revenue for brands and marketers, learn how to stay relevant with new email acquisition strategies. Email is more important for marketers today than ever before. Consumers are responding to email from brands and marketers at higher rates this year than last year. In addition, email is driving a […]
A comprehensive guide to top email vendors including platform infrastructure, baseline core feature requirements, and third-party integration. Zeta is proud to be featured in the 2019 Red Pill Email Vendor Guide, where our product was compared against other innovative leaders in the industry in email platform infrastructure, baseline core feature requirements, and third-party integration categories. […]
B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. May 17, 2019 Zeta Global is featured in the Forrester Now Tech: Cross-Channel Campaign Management Q2 2019 Report as a large, established vendor. B2C marketers must assemble an […]
Marketing leaders seeking customer profile management, personalization and advanced analytics capabilities to drive campaigns can use this research to find the right solutions. Multichannel marketing hubs help create, orchestrate, execute and measure customer experiences across devices and channels. Marketing leaders seeking customer profile management, personalization and advanced analytics capabilities to drive campaigns can use this research to […]
More precisely target people on an individual basis – at scale – by going beyond CRM and context targeted tactics. In this whitepaper customized for the Financial Services industry you will learn how to utilize Identity Management best practices within a Precision People-Based Marketing (PPBM) framework to recognize the customer as a person. Precision People […]