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Marketing Playbook: Rebuilding Retail

The retail industry is facing an unprecedented level of uncertainty – economic recession, coronavirus concerns, social-distancing mandates, and historic levels of unemployment.

eBook: Assessing The Impact of Coronavirus on the European Automotive Industry

What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.

automotive

eBook: Assessing The Impact of Coronavirus on the American Automotive Industry

What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.

Searching for the opportunity for personalization

The Opportunity for Personalization Too Many Brands Miss

If you want to drive uplift in revenue and retention, then you need to find a new opportunity for personalization. In other words, it’s no longer enough to use a couple of tokens (e.g. ) in your next email campaign. You need to do MORE.  You need to personalize every customer interaction across every touchpoint.  […]

ebook describing how brands can connect with sports fans

How Will Your Brand Connect With Sports Fans Now That Sports Are on Hold?

Engaging sports fans in the midst of coronavirus chaos.

eBook: Best Practices Guide – Navigate Marketing in Uncertain Times

Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.

email deliverability

Email 101: How to Improve Deliverability

Deliverability is key to a high-performing email campaign and overall good email program.  It’s the practice of uncovering all the different aspects that determine if your email reaches your audience’s inbox. It’s a big deal, so we take deliverability seriously here at Zeta and strive to achieve deliverability success for all our customers. Deliverability touches […]

2019 Zeta Global Holiday Marketing Guide

Take a deep dive into our 2019 Holiday Marketing Guide to see the top trends and hot topics from our Zeta Data Cloud this holiday season!

Marketing Measurement and Attribution

Measurement and Attribution – Exploring a More Deterministic Approach

By: The Relevancy Group and Zeta Global Improving Measurement and Attribution is a Top Priority for Marketers Consumers today are engaging with brands online at a deeper level than ever before and doing so through more valuable and immersive inbox experiences. Email marketers are now truly able to deliver rlevant, personalized experiences that they once […]

Rise of individualization

2019 Marketing Trends — The Rise of Individualization

The Relevancy Group shows how individualization adoption will rise to repace basic personalization techniques.

Avoid spam traps

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track email spammers and spam-related activity.

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