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What Will Marketing Look Like in 2021?

Zeta co-founders, CEO David A. Steinberg and John Sculley, as well as other notable visionaries across different industries, share their predictions for the New Year.

The 3 Layers of Email Authentication Protocol

To succeed with scalable email marketing, it’s critical for brands to follow best practices for email authentication. In addition to playing a role in the acceptance of your email by an ISP, your authentication results will also play a role in determining inbox placement. Fail to use the right authentication methods, and your brand’s email […]

Email Deliverability Best Practices for the 2020 Holiday Season

With consumers engaging in more discretionary spending than at any other point in the year, the  holidays might as well be called the “make it or break it” season for marketers. As such, marketers will often expand their targeting criteria, and blast out more offer-laden emails than at any other point during the year. Their […]

Searching for the opportunity for personalization

How Website Personalization Improves Your Brand

How your website looks, how it navigates, and how it makes people feel can determine whether or not a digital visitor becomes a paying customer. Therefore, website personalization is an indispensable part of a complete omnichannel marketing strategy. Leveraging website personalization to create the optimal customer experience For the consumer, your site must be a […]

eBook: Assessing The Impact of Coronavirus on the European Automotive Industry

What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.

Marketing Playbook: Rebuilding Retail

The retail industry is facing an unprecedented level of uncertainty – economic recession, coronavirus concerns, social-distancing mandates, and historic levels of unemployment.

automotive

eBook: Assessing The Impact of Coronavirus on the American Automotive Industry

What’s happening in the industry, how brands are adapting, and where automakers need to focus moving forward.

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