Resources

Featured

eBook: Best Practices Guide – Navigate Marketing in Uncertain Times

Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.

email deliverability

Email 101: How to Improve Deliverability

Deliverability is key to a high-performing email campaign and overall good email program.  It’s the practice of uncovering all the different aspects that determine if your email reaches your audience’s inbox. It’s a big deal, so we take deliverability seriously here at Zeta and strive to achieve deliverability success for all our customers. Deliverability touches […]

Marketing Measurement and Attribution

Measurement and Attribution – Exploring a More Deterministic Approach

By: The Relevancy Group and Zeta Global Improving Measurement and Attribution is a Top Priority for Marketers Consumers today are engaging with brands online at a deeper level than ever before and doing so through more valuable and immersive inbox experiences. Email marketers are now truly able to deliver rlevant, personalized experiences that they once […]

Rise of individualization

2019 Marketing Trends — The Rise of Individualization

The Relevancy Group shows how individualization adoption will rise to repace basic personalization techniques.

Avoid spam traps

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track email spammers and spam-related activity.

Reputation Warming

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and reputation) with ISPs so they view a sender as a legitimate mailer and not only accept the mail, but, ideally, place it into the inbox.

Email Deliverability Peak Season

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak. It’s the time of the year when everyone is taking advantage of the high propensity for consumers

email deliverability best practices

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email deliveries.

Email Authentication Protocols

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.

Change Agent

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing structures that Win Customers?

Never miss a growth opportunity