Resources
eBook: Best Practices Guide – Navigate Marketing in Uncertain Times
Above all else, our hearts go out to all of the people and families affected by COVID-19. We hope all stay as safe and healthy as possible through this unprecedented time, and are here to help in any way we can.
Email 101: How to Improve Deliverability
Deliverability is key to a high-performing email campaign and overall good email program. It’s the practice of uncovering all the different aspects that determine if your email reaches your audience’s inbox. It’s a big deal, so we take deliverability seriously here at Zeta and strive to achieve deliverability success for all our customers. Deliverability touches […]
Measurement and Attribution – Exploring a More Deterministic Approach
By: The Relevancy Group and Zeta Global Improving Measurement and Attribution is a Top Priority for Marketers Consumers today are engaging with brands online at a deeper level than ever before and doing so through more valuable and immersive inbox experiences. Email marketers are now truly able to deliver rlevant, personalized experiences that they once […]
2019 Marketing Trends — The Rise of Individualization
The Relevancy Group shows how individualization adoption will rise to repace basic personalization techniques.
Real-time Blacklist: SPAMHAUS
The SPAMHAUS Project is an international organisation, founded in 1998 to track email spammers and spam-related activity.
Email Deliverability: Reputation Warming
The process of reputation warming is all about establishing a relationship (and reputation) with ISPs so they view a sender as a legitimate mailer and not only accept the mail, but, ideally, place it into the inbox.
Email Deliverability Guidelines: Peak Season
Without fail, mailing strategies adjust for almost all marketers during peak. It’s the time of the year when everyone is taking advantage of the high propensity for consumers
Email Deliverability 101: Best Practices
In this whitepaper, we highlight the best practices that ensure maximum email deliveries.
Email Authentication Protocols: SPF, DKIM, & DMARC
This whitepapers attempts at explaining the popular email delivery authentication protocols: SPF, DKIM, and DMARC.
Utilize A Change Agent To Become Customer Focused
How ready are B2C marketing organisations to adopt customer-focused marketing structures that Win Customers?