Deterministic Measurement

Scale With Confidence Using Zeta's TruLift.

Discover how your media moves the needle and drives incremental results. Zeta’s TruLift provides higher reach and better analysis to uniquely quantify incremental budget that provides continued ROI.


Lift vs Standard Attribution


Store Visits Per 10% Increase In Budget

Credit Where It’s Due

Go beyond multi-touch attribution to better understand customers, conversions, and the true impact of media exposure.

Insights Without Wasting Spend

Because TruLift doesn’t require an expensive holdout group to provide accurate lift measurement, it helps you avoid wasting dollars.

Scale Your Opportunities

TruLift eliminates waste and focuses media spend on the channels and devices providing the highest return on investment.

Never miss a growth opportunity