Data & Identity
Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible.
Why Identity Matters
As consumer technology advances and customer journeys become more complex, organizations need centralized, reliable, and actionable data to unify and manage identities effectively. Zeta’s identity graph and platform capabilities—now including Live Intent—address the critical requirements of identity solutions, CDPs and media solutions.
Built with identity at the core
Zeta combines data from anywhere in your tech stack into one unified platform and extends that data with billions of signals from one of the industry’s largest proprietary databases. This precise, comprehensive view of customer behavior enables individualized campaigns and smarter decisions that drive better results across all touchpoints.
Centralize first-party customer data
Many marketing systems operate in siloes, preventing seamless data sharing. Zeta enables you to merge scattered customer records into a single unified customer view. Zeta’s identity unification means you can better recognize customers, gain a complete view of each customer relationship, analyze behavioral trends, action insights, and reach them at moments they are most likely to engage.
Extend and expand your reach
Most identity solutions are not built with channel activation in mind. Zeta helps you adapt to omnichannel environments by extending your identity data for greater reach, insights and precise measurement across all channels. Zeta can match the Zeta ID to a wide range of industry identifiers. And the recent acquisition of Live Intent extends Zeta’s ID Graph to include millions of events per day from a network of 2,500+ publishers.
Create a single, persistent identifier
Zeta enables you to consolidate scattered customer identifiers into a persistent profile, minimizing duplicates and inconsistencies. This streamlined view lets you manage customer identities more easily and deliver consistent, personalized experiences as a result. You’ll also have visibility into how profiles are merged and managed over time, including linkages.
Activate customer data in market
A centralized identity management system transforms first-party data into actionable insights, enabling real-time activation in marketing programs and across multiple channels. Enhanced identity unification ensures that these activations are precise and personalized and enables marketers to create more tailored offers and experiences aligned with unique preferences and behavior.
Why Zeta for identity resolution and customer data management?
Five key differentiators set our identity solution apart.
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Benefits beyond customer data management
Zeta clients have realized benefits that supersede customer data management.
Adtech and martech consolidation
Merge your adtech and martech stacks seamlessly with integrated identity extension, giving full access to synchronize client, Zeta & industry identifiers for cohesive, intelligent activation across digital channels.
Strategic business focus
Optimize consumer experiences and digital growth by leveraging enhanced identity unification to drive brand awareness and operational efficiency.
Top-line profitable growth
Increase customer lifetime value through targeted engagement based on unified, enriched customer identities that enable personalized interactions for identified visitors, subscribers, and repeat buyers.
Strengthen existing technology
Turn pain points like measurement, segmentation, and cross-platform identity resolution into strengths through robust identity management and unification tools.
Centralize enterprise insights
Create a center of excellence for global digital marketing intelligence by consolidating insights powered by extensive identity resolution capabilities, benefiting the entire organization.
Expand identity resolution
Go beyond managing first-party customer data by leveraging Zeta’s deterministic dataset of 240+ million profiles, integrating identity extension to create a richer, comprehensive view.
Seeing Is Believing
