Customer Acquisition
Unlock paid and owned channels to reach and acquire new customers at scale.
Finding prospects quickly—and at scale—is no easy task. You may have access to volumes of data in your customer file, but that does not give you complete visibility into where prospects are on their journey to becoming customers. If you can’t recognize visitors to your website, you won’t be able to determine who your actual customers are, which makes suppressing existing customers in acquisition campaigns nearly impossible.
Maximize your first-party data
By enriching your first-party data with Zeta’s proprietary database of 235+ million consumers, you’ll gain insights into your ideal prospects like never before. Combine these insights and your website visitor data to discover new, high-value prospects to target.
Conserve marketing spend by targeting prospects based on likelihood to convert
Eliminate waste by suppressing known customers from all acquisition campaigns
Expand your incremental reach
When it comes to prospect discovery, an email address is the industry’s most stable identifier. But email isn’t always the most effective way to reach prospects. Because Customer Acquisition is built on the Zeta Marketing Platform, you can use programmatic advertising and social channels to find and engage new customers not reachable via email. Permissioned and non-permissioned prospects are easily identified for safer and more effective audience segmentation.
Privacy and brand reputation are top priorities
Zeta takes privacy and compliance measures seriously, adhering to all legal and regulatory requirements. With Customer Acquisition, like all Zeta solutions, we only market to individuals where Zeta clearly owns the consumer opt-in marketing consent. Moreover, all our pre-warmed sending assets follow CRM and ESP best practices to protect your reputation.
CAN-SPAM compliance and best practices published alongside data compliance guidelines
Trust earned by only using Zeta’s proprietary data signals to deliver relevant content
Seeing Is Believing
