Zeta Whitepapers

Zeta Whitepapers

Measurement & Attribution – Exploring a More Deterministic Approach

Email is currently contributing upwards of twenty percent of overall revenue...

2019 Marketing Trends — The Rise of Individualization

Published in February 2019, The Relevancy Group explores the top marketing...

Gartner’s Market Guide for Email Marketing

Email marketing remains a staple channel for marketing leaders, prized for its...

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track...

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and...

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email...

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery...

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing...