Zeta Whitepapers

Real-time Blacklist: SPAMHAUS

The SPAMHAUS Project is an international organisation, founded in 1998 to track...

Email Deliverability: Reputation Warming

The process of reputation warming is all about establishing a relationship (and...

Email Deliverability Guidelines: Peak Season

Without fail, mailing strategies adjust for almost all marketers during peak...

Email Deliverability 101: Best Practices

In this whitepaper, we highlight the best practices that ensure maximum email...

Email Authentication Protocols: SPF, DKIM, & DMARC

This whitepapers attempts at explaining the popular email delivery...

Utilize A Change Agent To Become Customer Focused

How ready are B2C marketing organisations to adopt customer-focused marketing...