Insights

Google recently announced a delay in third-party cookie deprecation, in the hopes of picking things back up in 2025 pending regulatory approvals. Google’s plan is to completely phase out support for third-party cookies in Chrome in favor of alternative technologies that put consumer…

At Zeta Global, we’re keenly observing Google’s recent announcement to delay the deprecation of third-party cookies in its Chrome browser. This shift is not merely a schedule adjustment; it’s a strategic response to complex regulatory and industry…

Choosing the right Email Service Provider (ESP) is more than just a technical decision—it’s a strategic play. A comprehensive, future-proof ESP is the difference between email campaigns that drive revenue, and those that fall flat.

In a marketing world where data rules, have you ever wondered how businesses truly unlock the potential of every customer interaction? Enter the realm of Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) software, where the quest for comprehensive customer insights…

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