Forrester Consulting Opportunity Snapshot: CDPs Must Transcend Data Aggregation

FIVE WAYS TO EFFECTIVELY INCENTIVISE CUSTOMERS TO SHARE DATA

Customers are becoming less sensitive to data sharing as they see the benefits, recent research showed 56% of UK shoppers would be willing to share their data in return for discounts or rewards relevant to their needs. But, 60% also said that retailers provided either an average or poor customer experience, clearly there is a long way to go before the customer is completely understood. Retailers can promote data sharing by following 5 key guidelines outlined in the article. The application of data provides a huge opportunity for retailers to achieve repeat, valued custom.

Customers are becoming less sensitive to data sharing as they see the benefits, recent research showed 56% of UK shoppers would be willing to share their data in return for discounts or rewards relevant to their needs. But, 60% also said that retailers provided either an average or poor customer experience, clearly there is a long way to go before the customer is completely understood. Retailers can promote data sharing by following 5 key guidelines outlined in the article. The application of data provides a huge opportunity for retailers to achieve repeat, valued custom.

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