THREE MUST-DOS FOR TRAVEL BRANDS TO MAKE MARKETING MOBILE

The average UK consumer now spends over four hours looking for the right holiday deal on at least eight different websites. Much of this research will be done on-the-go – so how can travel brands capitalise on the lucrative mobile marketing opportunity? Zeta’s Marta Sloma investigates for Travolution.

The average UK consumer now spends over four hours looking for the right holiday deal on at least eight different websites. Much of this research will be done on-the-go – so how can travel brands capitalise on the lucrative mobile marketing opportunity? Zeta’s Marta Sloma investigates for Travolution.

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