Whirlpool won the Data Lions Grand Prix this past June for its creative use of insights (and washing machines) to keep kids in school. If Whirlpool is any indication, data activation through creativity heralds a tipping point that modern marketers should take note of if they are to take the lead.
TRYING TO INTEGRATE DATA SCIENCE AND CREATIVE DESIGN? 4 THINGS MODERN CMOS SHOULD CONSIDER
Whirlpool won the Data Lions Grand Prix this past June for its creative use of insights (and washing machines) to keep kids in school. If Whirlpool is any indication, data activation through creativity heralds a tipping point that modern marketers should take note of if they are to take the lead.
