Insights

By Kara Trivunovic, GVP, CX Studio. Choosing the right email marketing platform is essential for brands aiming to launch powerful campaigns, connect with customers, and drive revenue. A well-chosen platform is more than a digital courier—it’s a…

The Results By implementing the Zeta Marketing Platform (ZMP) in lieu of outsourced lead generation services, Sallie Mae was able to see a faster speed to market (compared to Business-As-Usual campaigns) at a significantly lower total cost of ownership. Impact: $1M+ savings…

Google recently announced a delay in third-party cookie deprecation, in the hopes of picking things back up in 2025 pending regulatory approvals. Google’s plan is to completely phase out support for third-party cookies in Chrome in favor of alternative technologies that put consumer…

At Zeta Global, we’re keenly observing Google’s recent announcement to delay the deprecation of third-party cookies in its Chrome browser. This shift is not merely a schedule adjustment; it’s a strategic response to complex regulatory and industry…

Choosing the right Email Service Provider (ESP) is more than just a technical decision—it’s a strategic play. A comprehensive, future-proof ESP is the difference between email campaigns that drive revenue, and those that fall flat.