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Building a True Business Case for Your CDP: Why Use Cases Matter
Presented by Zeta and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.February 12, 2024 |
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Precision, Personalization, and Predictive Power
January 31, 2024 |
3 min read -
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What Gmail and Yahoo’s Inbox Updates Mean for Your Email Program
January 29, 2024 |
4 min read
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April 18, 2024 | 4 min read
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Picking the Right Use Cases for Your CDP
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Picking the Right Use Cases for Your CDP
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Featured Whitepapers
Whitepapers
Navigating the Cookieless Ecosystem
March 29, 2024 | < 1 min read
Whitepapers
Building a True Business Case for Your CDP: Why Use Cases Matter
February 12, 2024 | < 1 min read
Whitepapers
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
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Case Studies
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
May 3, 2024 | 2 min read
Articles
Making Strides Toward a Cookieless Ecosystem
April 30, 2024 | 3 min read
Articles
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
April 29, 2024 | 2 min read
Articles
How to Choose the Right ESP: 6 Differentiators That Matter
April 18, 2024 | 4 min read
Articles
Differences Between CDPs vs. CRMs for Marketers
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