Insights

About this video Pam Cowan, National Marketing Director for Global Medical Response, explains how the company’s partnership with Zeta has been instrumental to the growth of GMR’s business. Zeta Messaging is driving 90% renewal…

At Zeta, we’re on a mission to redefine the marketing landscape through innovation and cutting-edge technology. Leveraging the power of Google Cloud, in partnership with BigQuery, we’ve embarked on an ambitious journey to transform our marketing…

By Kara Trivunovic, GVP, CX Studio. Choosing the right email marketing platform is essential for brands aiming to launch powerful campaigns, connect with customers, and drive revenue. A well-chosen platform is more than a digital courier—it’s a…

The Results By implementing the Zeta Marketing Platform (ZMP) in lieu of outsourced lead generation services, Sallie Mae was able to see a faster speed to market (compared to Business-As-Usual campaigns) at a significantly lower total cost of ownership. Impact: $1M+ savings…

Google recently announced a delay in third-party cookie deprecation, in the hopes of picking things back up in 2025 pending regulatory approvals. Google’s plan is to completely phase out support for third-party cookies in Chrome in favor of alternative technologies that put consumer…