Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.

If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…

The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…

By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…

By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…

With competition reaching unprecedented levels, businesses are vying for customer attention.

As temperatures rise, so does the likelihood of burnout, making this summer one of the busiest travel times of the year for Americans as they seek out…

When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have…

Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…