Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

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Theo Theodore, Marketing Manager at United Airlines speaks about ROI using Zeta

United Airlines Realizes a 10X Return on MileagePlus Campaigns with Zeta Onboard

Discover how Theo Theodore and United Airlines leverage Zeta to boost engagement with MileagePlus members.

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The Very Group Confidently Executes Real-Time Campaigns with Zeta

Discover how Beth Goulburn and The Very Group leverage the Zeta Marketing Platform for real-time campaign execution.

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Blue graphic that says: Top Priorities for 2025: Maximize the Power of Data and Intelligence

Top Priorities for 2025: Maximize the Power of Data and Intelligence

Watch as business and marketing leaders discuss ways to maximize data and make intelligence actionable in 2025.

Blue graphic that says: Top Priorities for 2025: Supercharge Your Growth

Top Priorities for 2025: Supercharge Your Growth

Watch as business and marketing leaders talk strategies for achieving profitable business growth in 2025 and beyond.

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Blue graphic that says: Top Priorities for 2025: Hyper-Personalize Every Customer Experience

Top Priorities for 2025: Hyper-Personalize Every Customer Experience

Watch as business and marketing leaders talk about the possibility of finalizing achieving true personalization in 2025.

Blue graphic that says: Top Priorities for 2025: Choose to be Positive and Inspire.

Top Priorities for 2025: Choose to be Positive and Inspire

Watch as business and marketing leaders talk about the shift toward joy, positivity, and using technology for good in 2025.

Blue graphic that says: Top Priorities for 2025: Transform Your Team

Top Priorities for 2025: Transform Your Team

Watch as business and marketing leaders talk about transforming the workforce into more effective teams.

Blue graphic with text: Top Priorities for 2025: Embrace AI Now.

Top Priorities for 2025: Embrace AI Now

AI is a top priority for 2025. Watch as business and marketing leaders talk about what to expect with AI in the coming year.

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Unlock Precise Targeting with Proprietary Customer Insights

Discover the Zeta Data Cloud, a powerful tool that offers deep customer insights to track market trends and personalize consumer experiences.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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