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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Advertising, Consumer Packaged Goods (CPG), Healthcare, Retail
Unwrapping the Biggest Holiday Retail Trends of 2021
From early shopping events to shop-in-shops and everything in between...these are the holiday retail trends you can't ignore this season.
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How Retailers and Marketers Can Win the 2021 Holidays
Insights, Predictions, and Big Bets for the 2021 Holiday Retail Season Authored By: Melissa Tatoris, Vice President of Retail Monica Daniels, Content…
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4 Keys to Building a Positive Customer Experience Online for Retailers
Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.
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Projections Retailers Need to Know for Black Friday and Cyber Monday
Holiday retail sales have grown by an average of 3.25% year over year (YoY) for the last 20 years. In fact, the only year in the last two decades where…
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Zeta’s 2020 Black Friday Checklist for Marketers
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How to Enhance the Customer Experience During the Holidays
Every marketer wants to enhance the customer experience during the holidays, but few ever do. Why?—Because during the holidays customer expectations are…
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4 Tips to Boost Marketing ROI During the Holidays
For marketers working within the retail, eCommerce, and consumer packaged goods industries the holidays are P-R-E-T-T-Y important. And in the era of…
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Zeta Holiday Guides for 2020
Zeta Holiday Travel Guide for 2020
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Predicting the Future of Retail Marketing
The massive impact COVID-19 is having on the retail industry can’t be understated—and it’s why predicting the future of retail marketing is so…
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