With Black Friday approximately six weeks away, now is an ideal time to figure out how to activate customer data for the holiday season. If you properly…

Every marketer wants to enhance the customer experience during the holidays, but few ever do. Why?—Because during the holidays customer expectations are…

For marketers working within the retail, eCommerce, and consumer packaged goods industries the holidays are P-R-E-T-T-Y important. And in the era of…

Cooperation between manufacturers and sellers is an important ingredient to the successful, accurate measurement of incremental sales. CPG manufacturers…

Zeta Holiday Travel Guide for 2020

With consumers engaging in more discretionary spending than at any other point in the year, the holidays might as well be called the “make it or break…

The massive impact COVID-19 is having on the retail industry can’t be understated—and it’s why predicting the future of retail marketing is so…

Delivering a 1:1, personalized customer experience isn’t easy, but if Amazon can do it, so can you. Find out what your retail brand can do to deliver an…

Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey Perhaps more so than…