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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Data and Identity (CDP), Measurement and Attribution, Programmatic (DSP)
How To Transform Black Friday Shoppers Into Repeat Customers
To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.
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Why Data-Driven Intelligence Is Essential to Success
Explore insights from Yousef Kattan on how independent ad agencies are leveraging first-party data and real-time intelligence.
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Panel: Understanding Privacy Regulations for Marketers
Explore the evolving legal landscape of privacy and data collection for marketers with experts Andrew Smith and Sheila Koclejier.
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The Zeta Data Cloud: Strategy, Governance and Vision
Discover how Zeta's unique data cloud, AI integration, and compliance-first approach transform marketing in a complex legal landscape.
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Unlocking the Future of Marketing: Highlights from the Zeta Data Summit
Insights from the 2024 Zeta Data Summit, where industry leaders explored the power of the Zeta Data Cloud, AI, and data responsibility.
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Data Responsibility
Find resources to help you navigate the complexities of maintaining data integrity and consumer privacy.
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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How Zeta Global Protects Your Privacy and Manages Data Responsibly
Zeta upholds rigorous standards for data privacy and considers these requirements a cornerstone of accountability and trust.
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Reflecting on Architecture Summit 2024: Shaping the Future of Zeta’s Data Strategy
We reflect on outcomes from Zeta’s first ever data architecture summit and offer advice on making your own summit a success.
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