Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Artificial Intelligence, Measurement and Attribution, Programmatic (DSP), Zeta Updates

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Apple Mail Privacy Protection: What is it and how will it change email marketing?

Learn how Apple Mail Privacy Protection is going to shake things up for email marketers in the months ahead.

Thank You for Everything

Joshua offers his friends and colleagues at Zeta a heartfelt goodbye.

The Total Economic Impact of the Zeta Marketing Platform

Examining AI and the Customer Experience

A great customer experience needs the right relationship marketing strategy. Here's how Artificial Intelligence can help you get personal, at scale.

Myths About Addressable Advertising

Addressable advertising and the loss of cross-publisher IDs are hot topics. In this blog, we talk about some of the most common myths...

Addressing the marketing measurement problem

Addressing the Marketing Measurement Problem

There's a problem with measurement that's plaguing B2C marketers and their campaigns across industries. In this article, we drill down into what's going wrong.

What Is Incrementality Measurement and How Does It Work?

Read this blog to obtain a clearer picture of incrementality measurement—what it is, how it works, and why it matters for marketing professionals like you!

The Road Ahead: Trends CMOs Must Prepare for in 2021 and Beyond

3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising

Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.

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