Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.

Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

CMO Strategy, Programmatic (DSP), Zeta Updates

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Neej Gore, Chief Data Officer at Zeta Global, talks about data responsibility and the Zeta Data Cloud

The Zeta Data Cloud: Strategy, Governance and Vision

Discover how Zeta's unique data cloud, AI integration, and compliance-first approach transform marketing in a complex legal landscape.

David A Steinberg, CEO of Zeta Global, discusses how Zeta will emerge stronger in 2025

Zeta’s Path to Emerging Stronger in 2025

Zeta celebrates growth in 2024. Discover how their three-phase plan and strong client retention are fueling resilience.

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Unlocking the Future of Marketing: Highlights from the Zeta Data Summit

Insights from the 2024 Zeta Data Summit, where industry leaders explored the power of the Zeta Data Cloud, AI, and data responsibility.

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The Growing Challenge of Retail Returns and Reverse Logistics

Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.

Data responsibility hub

Data Responsibility

Find resources to help you navigate the complexities of maintaining data integrity and consumer privacy.

graphic - two people shopping - holiday 2024 shopping trends

Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.

graphic-data-privacy

How Zeta Global Protects Your Privacy and Manages Data Responsibly

Zeta upholds rigorous standards for data privacy and considers these requirements a cornerstone of accountability and trust.

chart with text saying data cloud now Advertising Week New York

Inside Zeta’s AI-Powered Marketing Platform

Watch as Zeta unveils their AI-powered marketing platform at Advertising Week NYC, highlighting its integration with Snowflake to drive personalization.

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Reflecting on Architecture Summit 2024: Shaping the Future of Zeta’s Data Strategy

We reflect on outcomes from Zeta’s first ever data architecture summit and offer advice on making your own summit a success.

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta is on the rise in three recent analyst evaluations for multichannel marketing. Learn more.

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