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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Setting the Record Straight on Zeta’s Data Collection and Accounting Processes
On November 13, 2024, a self-serving short-seller “report” was published in an attempt to discredit Zeta Global. This is our response.
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How Retail Marketers Can Leverage AI to Win Holiday 2024
Discover how AI can transform holiday retail marketing in 2024, from personalized pricing to churn prevention.
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Impactful Mobile Strategies for Holiday Retail Success
Discover essential mobile retail strategies for the holiday season, including geo-fencing, AI personalization, and AR.
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Why Every Business Needs an AI Policy: A Blueprint for Success and Compliance
As AI use surges across businesses, creating an AI policy is essential. This roadmap will help you get started.
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Unlock the Future of Your Mobile Marketing
With Zeta’s Intelligent Mobile solution, marketers can use AI to run personalized campaigns across SMS, MMS, push, and in-app.
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Why Cookieless Advertising Should Still be in Your Strategy
Are we being punked? After years of warnings and preparation, Google has decided not to get rid of third-party cookies after all. But that doesn’t mean…
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Why Zeta Dominates Marketing and Customer Engagement: A Spotlight in Snowflake’s Modern Marketing Data Stack 2025
Author: Emma Patterson, Director of Partner Marketing Snowflake released their third annual Modern Marketing Data Stack report spotlighting Marketing…
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Building Trust with Financial Literacy: The Power of Educational Content and Video
By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…
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Better Together: Zeta and Merkle Elevate Customer Relationships Through Precision Marketing
Brands today face a major challenge: capturing the full customer experience across a growing number of marketing channels and mediums. It’s no small…
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Progress Over Perfection: Realizing Value Post-CDP Implementation
By Connor McCarthy, VP Customer Success Imagine a marketer’s paradise where customer profiles are not just accessible but pristine, accurate, and…
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