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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Reflecting on Architecture Summit 2024: Shaping the Future of Zeta’s Data Strategy
We reflect on outcomes from Zeta’s first ever data architecture summit and offer advice on making your own summit a success.
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta is on the rise in three recent analyst evaluations for multichannel marketing. Learn more.
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Setting the Record Straight on Zeta’s Data Collection and Accounting Processes
On November 13, 2024, a self-serving short-seller “report” was published in an attempt to discredit Zeta Global. This is our response.
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Zeta Email Benchmark Report: Q3, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.
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How Retail Marketers Can Leverage AI to Win Holiday 2024
Discover how AI can transform holiday retail marketing in 2024, from personalized pricing to churn prevention.
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Impactful Mobile Strategies for Holiday Retail Success
Discover essential mobile retail strategies for the holiday season, including geo-fencing, AI personalization, and AR.
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Why Every Business Needs an AI Policy: A Blueprint for Success and Compliance
As AI use surges across businesses, creating an AI policy is essential. This roadmap will help you get started.
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Imagination Meets Insight: Build Better Campaigns with Designers and AI
We asked Zeta’s experts in creative, strategy, and retail to identify their favorite email campaigns from 2024 and why.
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Unlock the Future of Your Mobile Marketing
With Zeta’s Intelligent Mobile solution, marketers can use AI to run personalized campaigns across SMS, MMS, push, and in-app.
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Why Cookieless Advertising Should Still be in Your Strategy
Are we being punked? After years of warnings and preparation, Google has decided not to get rid of third-party cookies after all. But that doesn’t mean…
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