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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Artificial Intelligence, CMO Strategy, Data and Identity (CDP), Zeta Updates
The Growing Challenge of Retail Returns and Reverse Logistics
Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.
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Data Responsibility
Find resources to help you navigate the complexities of maintaining data integrity and consumer privacy.
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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How Zeta Global Protects Your Privacy and Manages Data Responsibly
Zeta upholds rigorous standards for data privacy and considers these requirements a cornerstone of accountability and trust.
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Inside Zeta’s AI-Powered Marketing Platform
Watch as Zeta unveils their AI-powered marketing platform at Advertising Week NYC, highlighting its integration with Snowflake to drive personalization.
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Building a Future-Forward Platform for Retailers in 2025
Discover how retail experts discuss leveraging data, AI, and collaboration to drive growth and enhance customer experiences.
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Reflecting on Architecture Summit 2024: Shaping the Future of Zeta’s Data Strategy
We reflect on outcomes from Zeta’s first ever data architecture summit and offer advice on making your own summit a success.
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta is on the rise in three recent analyst evaluations for multichannel marketing. Learn more.
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Setting the Record Straight on Zeta’s Data Collection and Accounting Processes
On November 13, 2024, a self-serving short-seller “report” was published in an attempt to discredit Zeta Global. This is our response.
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