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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Explore the Zeta Marketing Platform
. From AI-powered marketing experiences to intelligence-driven insights and audiences, there is a lot to love about the Zeta Marketing Platform. Step…
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
Understanding and predicting economic trends and consumer behavior is essential to stay one step ahead in today’s volatile and hyper-competitive…
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The Generative AI Impact on Financial Services Companies
By John B. Lewis, Vice President, Business Solutions. The use of artificial intelligence is not at all new for financial services. For over 30 years,…
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Maintaining Brand Voice While Leveraging AI in Digital Marketing
By Kara Trivunovic, SVP, CX Studio. In today’s fast-paced digital landscape, artificial intelligence (AI) is revolutionizing the way marketers generate…
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Generative AI for Marketing—Content to Customer Journeys
Predictive AI is already baked into many of your marketing tasks. But when it comes to generative AI, most of us are still dipping our toes in the…
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Zeta NEXT: The Impact of GenAI on Marketing
About this video Zeta leaders from around the organization offer their perspective on what makes generative AI an important catalyst in the…
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Zeta NEXT: The Future of AI and Its Impact on Industries
About this video In our 1:1 with Zeta series, Neej Gore, Chief Data Officer for Zeta, sits down with Zach Kass, former Head of Go-to-Market with OpenAI…
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The Future CMO: Forging the Path to Growth
About this video Zeta President & COO Steven Gerber reveals what’s driving the current replacement cycle in marketing technology and what it means for…
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