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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Zeta Email Benchmark Report: Q2, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Zeta Email Benchmark Report: Q1, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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CRM Tactics to Regain Online Travel Agency Customers
Daniel Eisenhut, Group VP, CRM. The travel sector has undergone significant changes with the rise of Online Travel Agencies (OTAs), such as Expedia,…
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Zeta Named to the Constellation ShortList™ for CDPs for the Third Consecutive Year
We’re proud to announce that Zeta has been included in the Constellation ShortList™ for Customer Data Platforms (CDPs) for the third year in a row. As…
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Back to Basics: The Blueprint for Email Innovation
Conceptually, focusing on the basics doesn’t seem like it would be the path to innovation. But when it comes to email marketing, many brands still…
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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Zeta Named a Leader in the Q3 2024 Forrester Wave™: Email Marketing Service Providers
Zeta is elated that our Intelligence-Powered Zeta Marketing Platform has been named a Leader in The Forrester Wave™: Email Marketing Service Providers,…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
Zeta Named a Leader Among Email Marketing Service Providers. Download the report today and find out how Zeta can transform your marketing strategy…
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Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
Understanding and predicting economic trends and consumer behavior is essential to stay one step ahead in today’s volatile and hyper-competitive…
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