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Articles
A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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Articles
Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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Articles
The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.
Reports
How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Reports
Driving Growth in the AI Era: The CMO’s New Playbook
Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. Learn about the new playbook for CMOs.
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a photo of people around a computer - marketers' top priorities for 2025
Videos
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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Blue graphic that says: Top Priorities for 2025: Supercharge Your Growth
Videos
Top Priorities for 2025: Supercharge Your Growth
Watch as business and marketing leaders talk strategies for achieving profitable business growth in 2025 and beyond.
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Blue graphic that says: Top Priorities for 2025: Choose to be Positive and Inspire.
Videos
Top Priorities for 2025: Choose to be Positive and Inspire
Watch as business and marketing leaders talk about the shift toward joy, positivity, and using technology for good in 2025.
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Blue graphic that says: Top Priorities for 2025: Transform Your Team
Videos
Top Priorities for 2025: Transform Your Team
Watch as business and marketing leaders talk about transforming the workforce into more effective teams.
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Blue graphic with text: Top Priorities for 2025: Embrace AI Now.
Videos
Top Priorities for 2025: Embrace AI Now
AI is a top priority for 2025. Watch as business and marketing leaders talk about what to expect with AI in the coming year.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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