Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

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Artificial Intelligence, Programmatic (DSP)

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Reduce the Distance Between Data and Action by Combining Agents with Intelligence

Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.

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AI-Powered Personalization: Shaping the Future of Marketing

Discover why combining AI with human creativity is the key to creating meaningful customer experiences for marketers.

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6 Marketing Predictions for 2025

See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Unlocking the Future of Marketing: Highlights from the Zeta Data Summit

Insights from the 2024 Zeta Data Summit, where industry leaders explored the power of the Zeta Data Cloud, AI, and data responsibility.

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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.

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How Retail Marketers Can Leverage AI to Win Holiday 2024

Discover how AI can transform holiday retail marketing in 2024, from personalized pricing to churn prevention.

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Why Every Business Needs an AI Policy: A Blueprint for Success and Compliance

As AI use surges across businesses, creating an AI policy is essential. This roadmap will help you get started.

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Why Cookieless Advertising Should Still be in Your Strategy

Are we being punked? After years of warnings and preparation, Google has decided not to get rid of third-party cookies after all. But that doesn’t mean…

A woman checking in for an airline flight.

Using Intelligence to Drive Customer Growth in Travel and Hospitality

If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…

Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index

The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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