Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.

Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

Articles

Artificial Intelligence, Zeta Updates

All

Image of three people around a computer to promote the reducing the distance between data and action article

Reduce the Distance Between Data and Action by Combining Agents with Intelligence

Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.

Achieve the Impossible™: Redefining What’s Possible with Zeta’s AI-Powered Marketing

Introducing Achieve the Impossible™, Zeta's first ever brand campaign, designed to inspire marketers to dream bigger.

image of ai-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

Discover why combining AI with human creativity is the key to creating meaningful customer experiences for marketers.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025

6 Marketing Predictions for 2025

See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.

People sitting in front of a colorful screen

Unlocking the Future of Marketing: Highlights from the Zeta Data Summit

Insights from the 2024 Zeta Data Summit, where industry leaders explored the power of the Zeta Data Cloud, AI, and data responsibility.

Subscribe to Our Newsletter

Get fresh marketing insights delivered right to your inbox.

Data responsibility hub

Data Responsibility

Find resources to help you navigate the complexities of maintaining data integrity and consumer privacy.

graphic - two people shopping - holiday 2024 shopping trends

Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.

graphic-data-privacy

How Zeta Global Protects Your Privacy and Manages Data Responsibly

Zeta upholds rigorous standards for data privacy and considers these requirements a cornerstone of accountability and trust.

group of people smiling at camera

Reflecting on Architecture Summit 2024: Shaping the Future of Zeta’s Data Strategy

We reflect on outcomes from Zeta’s first ever data architecture summit and offer advice on making your own summit a success.

Person looking at phone

Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta is on the rise in three recent analyst evaluations for multichannel marketing. Learn more.

CMO Intentions 2024: Fueling Martech Innovation Through AI

Download the Study

1 2 3 4 5 … 8 9

Demo

Thanks for your interest in Zeta. To see a demo please complete the form.

Thank you!

Your request has been sent. We will be in touch with you shortly.

Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

Rocket ship taking off

Articles

Precision, Personalization, and Predictive Power