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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Zeta Updates
A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.
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Achieve the Impossible™: Redefining What’s Possible with Zeta’s AI-Powered Marketing
Introducing Achieve the Impossible™, Zeta's first ever brand campaign, designed to inspire marketers to dream bigger.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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AI-Powered Personalization: Shaping the Future of Marketing
Discover why combining AI with human creativity is the key to creating meaningful customer experiences for marketers.
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6 Marketing Predictions for 2025
See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.
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Unlocking the Future of Marketing: Highlights from the Zeta Data Summit
Insights from the 2024 Zeta Data Summit, where industry leaders explored the power of the Zeta Data Cloud, AI, and data responsibility.
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The Growing Challenge of Retail Returns and Reverse Logistics
Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.
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Data Responsibility
Find resources to help you navigate the complexities of maintaining data integrity and consumer privacy.
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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How Zeta Global Protects Your Privacy and Manages Data Responsibly
Zeta upholds rigorous standards for data privacy and considers these requirements a cornerstone of accountability and trust.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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