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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy
A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.
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AI-Powered Personalization: Shaping the Future of Marketing
Discover why combining AI with human creativity is the key to creating meaningful customer experiences for marketers.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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6 Marketing Predictions for 2025
See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.
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The Growing Challenge of Retail Returns and Reverse Logistics
Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.
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Why Every Business Needs an AI Policy: A Blueprint for Success and Compliance
As AI use surges across businesses, creating an AI policy is essential. This roadmap will help you get started.
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Building Trust with Financial Literacy: The Power of Educational Content and Video
By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…
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Generative AI for Marketing—Content to Customer Journeys
Predictive AI is already baked into many of your marketing tasks. But when it comes to generative AI, most of us are still dipping our toes in the…
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The Strategic Gap: How Companies Underutilize Customer Lifetime Value
Customer lifetime value (CLV) quantifies the revenue or profit a business can expect from a customer over the course of their relationship. It’s a…
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The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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