Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

Articles, Reports

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A Silent Shift in Traditional Brand Loyalty is Transforming Retail

A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.

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Reduce the Distance Between Data and Action by Combining Agents with Intelligence

Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.

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The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead

Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

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The Third-Party Paradox: A Reality Check on Digital Privacy

Zeta’s Chief Privacy Officer Ben Hayes explores the misconceptions around online data privacy and third-party trust.

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Achieve the Impossible™: Redefining What’s Possible with Zeta’s AI-Powered Marketing

Introducing Achieve the Impossible™, Zeta's first ever brand campaign, designed to inspire marketers to dream bigger.

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Email Strategies That Build Trust in Financial Services Brands

Financial institutions can build trust and enhance engagement using four key elements of a successful email communication strategy.

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Modular CDP: The Future of Customer Data Management

Discover the future of customer data management with Modular CDPs, combining operational efficiency with technical control.

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January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity

Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Articles

Precision, Personalization, and Predictive Power