Forrester Consulting Opportunity Snapshot: CDPs Must Transcend Data Aggregation
Programmatic

Superior performance. Expanded reach. Higher-quality audiences.

Amplify conversion across every channel with Zeta DSP's 750M+ deterministic identities and intent-based audiences.

23%

Higher Engagement
Than Competitors

11%

Higher Conversion Rate
Than Competitors

750M+

Device IDs
Seen Monthly

Explore a new window of opportunity

Obtain consumer- and market-level insights from the industry’s third-largest proprietary data set, and take action using Zeta’s always-on, closed-loop AI.

Create an integrated, omnichannel customer experience

Combine proprietary identities with curated premium supply to achieve unparalleled addressability, reach, performance, and cross-channel sequencing.

Transparency, flexibility and optimization beyond display

See model performance insights and Improve spend across partners and channels thanks to Zeta DSP's approach to deterministic attribution.

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