Customer Acquisition and Retention Solutions

Everything You Need to Acquire,
Retain & Grow Customer Relationships

Zeta’s comprehensive set of solutions helps marketers acquire more customers, keep the ones they have for longer and grow their value over time. With the unique combination of marketing expertise, innovative AI-driven technology and flawless execution, Zeta is laser-focused on improving results to help our clients win.

Learn about Zeta’s solutions designed to
improve business performance for our clients

By Marketing Objective

Customer Acquisition

  • People-Based Audiences
  • People-Based Retargeting
  • Performance-Based Digital Channels

CRM / Customer Marketing

  • Lifecycle and Journey Orchestration
  • 360° Customer View Data Management
  • Omnichannel Execution

Customer Experience

  • Strategy and Analytics
  • Data-Driven Creative Design
  • Data Science

By Industry


Consumer Packaged Goods

Financial Services

Travel & Hospitality

Media & Entertainment


Communications & Home Services

Learn how Zeta can help you grow your business

Case Studies


multinational retail brand case study zeta
Retail Brand Chooses Zeta to Implement Loyalty Program

Received a 360° view of customer loyalty and a platform that is flexible and adaptable.


national bank case study zeta
A National Bank Leverages Zeta to Improve Email and Landing Page Content to drive engagement

113% Increase in open rate, 5.254% increase in click rate and 2.438% increase in CTR.


sporting goods case study zeta
Sporting Goods Retailer Implements Cost-Effective Email Retargeting

Within 4 months, the retailer could measure email retargeting efforts & customize messaging with historical CRM data.